Kill a site = profit?

TheCrabb

TheCrabb

Banned
Oct 9, 2009
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South Africa
I've got a cluster of low level WP info sites that I use for link juice, laundering dodgy links and that sort of thing. I monetize them with AdSense just to cover domain reg and hosting, so I don't pay too much attention to them.

Anyway, they were all down for about 8 - 10 hours recently while I switched to VPS, but after they came back up I noticed quite a large jump in my earnings per click (like double - pretty much across the board).

Anybody know if this is common? Do higher paying ads show up while Google media rebot revits a "new" site or were advertisers simply paying more per click at the end of the month?

If it's the former, it may be worthwhile to kill a few sites at a DNS level for a few hours per month before bringing them back up again if it will earn a few more beers in G money.

I'll test by killing the same sites mid month and seeing what happens, but any insight would be much appreciated.
 


I have recently discovered that this phenomenon is in fact an exponential growth pattern. Your earning per click is in effect multiplied by the initial one after each 12+ minute downtime.

Now I can cover exponentially increasing amount of reg fees and beer money.
 
Is this on a daily basis or measured over a week?

Adsense has a QSish algo that bumps your click earnings if your first few clicks of the day yield a high ecpm. This could be explained if your server was down during off peak hours when certain advertisers are dayparting.

I've actually got one of my networks where I don't display ads during the wee hours of the morning in order to game the system ... it's odd when 18 hours of displaying ads makes you more per day than 24 hours.
 
A site of mine went down for about two days last month, when it came back up it immediately started getting twice the traffic it ever has and that hasn't changed.
 
Kill a site = double traffic. The formula has been confirmed. Keep these coming, guys!
 
I've actually got one of my networks where I don't display ads during the wee hours of the morning in order to game the system ... it's odd when 18 hours of displaying ads makes you more per day than 24 hours.
Click to expand...

Nice one (if you're not pulling my plonker ;-) - I'll run a few tests once I've got all my sites migrated to the VPS.
 
erect said:
Is this on a daily basis or measured over a week?

Adsense has a QSish algo that bumps your click earnings if your first few clicks of the day yield a high ecpm. This could be explained if your server was down during off peak hours when certain advertisers are dayparting.

I've actually got one of my networks where I don't display ads during the wee hours of the morning in order to game the system ... it's odd when 18 hours of displaying ads makes you more per day than 24 hours.
Click to expand...

so the morning is from like 1 am to 7 am? or when?

this is good tip :playboy_sml:
 
Interesting info. Though I mostly notice fall in SERP, when websites are offline for maintenance etc. Wasn't paying attention to ads, but will check it next time.
 
When your site is off for a extended time doesn't adsense need to have robots look at the site and determine what the subject of your site is so it can display relevant ads? Is it possible that when it came up the bots haven't come by to look at your site to put relevant ads so you might of been getting higher priced ads?

or are you earnings steady? I dunno just a guess. I haven't messed with adsense in forever.
 
If you were switching from shared/crappy hosting to a VPS the increase response time might have improved your ranking with G's new caffeine algorithm.

I noticed a pretty direct decent increase when I moved some sites recently and I didn't do anything else to them - straight file + db copy and DNS update.
 
jorarulit said:
so the morning is from like 1 am to 7 am? or when?
Click to expand...

Every niche would be different and that's part of the brilliance of understanding the both ends of advertising.

PPCers throw tons of money at a campaign (in this case a content network campaign) then they'll trim the fat (keywords, placements & time of day) so they can get the best conversions. The ones with the most profitable campaigns will typically have the highest bid price so they can maximize profits.

Also it's a supply/demand thing ... if Gg has 10 choices for ads that display in a particular time slot on your site vs 3 choices at a different time, competition will cause a naturally escalating bidding war.
 
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