We quickly and easily find top-performing creatives for a nutra offer in Europe. A master class from KMA
A profit-driven combo and a high-quality creative are worth a lot — especially when you’re running traffic in Europe. That’s why spy tools aren’t just useful — they’re basically the “eyes” of an affiliate in the endless stream of creatives, funnels, and ad angles. But you still need to know how to use these eyes so you don’t waste precious time and can instantly find the right ads and pull the maximum useful info from them.
Let’s take a look at how it works using the Hondrodox offer and the Tyver spy tool. And we’ll also try to explore the nutra market in general using spy skills.
Searching by offer name
In most cases, it’s enough to simply type the offer name into the spy tool search bar — the system will find the creatives you need. With Hondrodox, that’s exactly what happens: searching by the offer name shows only relevant ads. Almost a hundred creatives.
It’s worth figuring out a couple of things here:
As for the duration of the run, the logic is simple — if the campaign and creative are running for a long time, they’re bringing money. So to find successful ads, sort by days active.
A few different ads move to the top. As a result, you can say that in two clicks and three minutes you’ve already found valuable material. Thanks to sorting, you now have food for analysis — the most and least effective ads.
Searching by thematic keywords and filtering results
Searching by offer name doesn’t always give the needed results — sometimes you get irrelevant stuff, and sometimes nothing at all. In this case, you need to search by thematic keywords.
The most obvious keyword is “joint cream.” For Hondrodox, the strongest GEOs are Germany and the Baltics. So we translate “joint cream” into the corresponding languages. For example, in Latvian it’s “locītavu krēms.” Let’s run that search in Tyver.
As we can see, there are very few creatives, but they’re all valuable for studying existing approaches. Now let’s translate the same keyword into German — “Gelenkcreme.”
There are many more ads now, and they’re useful as base material for creating your own creatives. But the funnels of other affiliates get lost here, since the feed contains a lot of ads from clinics and pharmacies.
How to find exactly affiliate ads? To track leads and optimize campaigns, affiliates use identifiers in their links. The most popular ones are:
As a result, you get only 17 ads — but all of them belong to affiliates.
General market research
What do you do when you need to explore the nutra market overall and figure out what affiliates are pushing most actively right now? You set keywords common to all nutra offers, limit the region, and filter the results by identifiers.
This approach works like this:
As a result, we see that the most consistently popular categories are:
To explore the nutra market, use broad but still specific keywords such as:
How to find as many affiliate creatives as possible?
Searching by offer name and keywords often gives limited output, and it’s useful to expand it. Even a small number of results can help you gather a lot of valuable material. For example, let’s again use the query “locītavu krēms,” which we previously used for Hondrodox. Again we see 7 ads, and we open the first one, then scroll to the “Similar ads” section.
In the Similar Ads section, click any of them, and a new page opens. It shows all ads launched from the fan page whose ID appears in the browser link.
And now we have 414 ads. All launched across different countries, not just European GEOs. And most importantly — all creatives are affiliate traffic.
We found 414 creatives from just one fan page. If you look for other advertisers, you can gather hundreds or even thousands of valuable competitor ads.
Conclusion
Spy-tools don’t just give you a feed of competitor ads — they let you research them precisely and get the most important information in minutes. This info helps you find working approaches for offers like Hondrodox in specific niches — for example, joints.
And if you don’t want to limit yourself to one niche, you can dive deeper and research the entire nutra segment using smart spying. This helps you discover not only effective approaches, but also understand which combos currently work best and which long-running ads keep converting over time. Targeting, filtering, and sorting functions are your best assistants here.
A profit-driven combo and a high-quality creative are worth a lot — especially when you’re running traffic in Europe. That’s why spy tools aren’t just useful — they’re basically the “eyes” of an affiliate in the endless stream of creatives, funnels, and ad angles. But you still need to know how to use these eyes so you don’t waste precious time and can instantly find the right ads and pull the maximum useful info from them.
Let’s take a look at how it works using the Hondrodox offer and the Tyver spy tool. And we’ll also try to explore the nutra market in general using spy skills.
Searching by offer name
In most cases, it’s enough to simply type the offer name into the spy tool search bar — the system will find the creatives you need. With Hondrodox, that’s exactly what happens: searching by the offer name shows only relevant ads. Almost a hundred creatives.
It’s worth figuring out a couple of things here:
- Which creatives attract the target audience the most;
- Which ads are the most effective and bring profit.
As for the duration of the run, the logic is simple — if the campaign and creative are running for a long time, they’re bringing money. So to find successful ads, sort by days active.
A few different ads move to the top. As a result, you can say that in two clicks and three minutes you’ve already found valuable material. Thanks to sorting, you now have food for analysis — the most and least effective ads.
Searching by thematic keywords and filtering results
Searching by offer name doesn’t always give the needed results — sometimes you get irrelevant stuff, and sometimes nothing at all. In this case, you need to search by thematic keywords.
The most obvious keyword is “joint cream.” For Hondrodox, the strongest GEOs are Germany and the Baltics. So we translate “joint cream” into the corresponding languages. For example, in Latvian it’s “locītavu krēms.” Let’s run that search in Tyver.
As we can see, there are very few creatives, but they’re all valuable for studying existing approaches. Now let’s translate the same keyword into German — “Gelenkcreme.”
There are many more ads now, and they’re useful as base material for creating your own creatives. But the funnels of other affiliates get lost here, since the feed contains a lot of ads from clinics and pharmacies.
How to find exactly affiliate ads? To track leads and optimize campaigns, affiliates use identifiers in their links. The most popular ones are:
- pixel_id
- pixel=
- utm_content
- utm_source
- campaign.id
- ad_id
- adset.name
As a result, you get only 17 ads — but all of them belong to affiliates.
General market research
What do you do when you need to explore the nutra market overall and figure out what affiliates are pushing most actively right now? You set keywords common to all nutra offers, limit the region, and filter the results by identifiers.
This approach works like this:
- The language of the keyword defines the targeting. For example, English keywords show ads for the US, UK, Australia, and EU. Spanish keywords cover Spain and LATAM. German is used for Germany and Austria. Local markets need local languages (Polish for Poland, Latvian for Latvia, etc.);
- Add one of the URL identifiers. If it doesn’t filter well, use a different link fragment;
- Limit the search area not by country but by region (e.g., Europe, Asia, MENA).
As a result, we see that the most consistently popular categories are:
- Energy and vitality boosters;
- Anti-aging creams;
- Potency support products.
To explore the nutra market, use broad but still specific keywords such as:
- Natural remedy;
- For health;
- Pain relief;
- Body/organism;
- Beauty.
How to find as many affiliate creatives as possible?
Searching by offer name and keywords often gives limited output, and it’s useful to expand it. Even a small number of results can help you gather a lot of valuable material. For example, let’s again use the query “locītavu krēms,” which we previously used for Hondrodox. Again we see 7 ads, and we open the first one, then scroll to the “Similar ads” section.
In the Similar Ads section, click any of them, and a new page opens. It shows all ads launched from the fan page whose ID appears in the browser link.
And now we have 414 ads. All launched across different countries, not just European GEOs. And most importantly — all creatives are affiliate traffic.
We found 414 creatives from just one fan page. If you look for other advertisers, you can gather hundreds or even thousands of valuable competitor ads.
Conclusion
Spy-tools don’t just give you a feed of competitor ads — they let you research them precisely and get the most important information in minutes. This info helps you find working approaches for offers like Hondrodox in specific niches — for example, joints.
And if you don’t want to limit yourself to one niche, you can dive deeper and research the entire nutra segment using smart spying. This helps you discover not only effective approaches, but also understand which combos currently work best and which long-running ads keep converting over time. Targeting, filtering, and sorting functions are your best assistants here.
