Knowing What Ads To Run

[Fiver]

Let's say I've split tested and I have my top ads at CTR's of .5, .4, .3, and .2.

All 4 ads will be profitable at those CTR's with the offer I'm using.

Do I run all 4 ads at once to prevent banner blindness or do I just use the top ad getting .5 CTR and wait till banner blindness sets in with the demo and then switch out the next top banner from there?

I guess what I'm wondering is, does keeping more than 1 ad going at a time make the top ad with the best CTR last longer?

 

[kkibak]

find four different ads that have .5, then rotate.

 

[Rooby]

I'd say the latter, but usually I'll do like the top 2 and see how the CTR goes.

 

[moratraffic]

I would run all 4 of them as long as they are profitable but continue to tweak and split test at the very least the 2 least performing ones.

 

[hannahmcintyre]

Take the top 2, run ad 1 for 2 weeks, swap out for ad 2. Banner blindness method. You've always got more traffic coming in.

While those ones are running, keep split testing another set. Eventually if you get 7-8 ads with a .4 or .5 CTR, banner blindness won't be an issue.

 

[Fiver]

Take the top 2, run ad 1 for 2 weeks, swap out for ad 2. Banner blindness method. You've always got more traffic coming in.

While those ones are running, keep split testing another set. Eventually if you get 7-8 ads with a .4 or .5 CTR, banner blindness won't be an issue.

I don't know why I didn't consider this way. Makes sense.