Let's say I've split tested and I have my top ads at CTR's of .5, .4, .3, and .2.
All 4 ads will be profitable at those CTR's with the offer I'm using.
Do I run all 4 ads at once to prevent banner blindness or do I just use the top ad getting .5 CTR and wait till banner blindness sets in with the demo and then switch out the next top banner from there?
I guess what I'm wondering is, does keeping more than 1 ad going at a time make the top ad with the best CTR last longer?
All 4 ads will be profitable at those CTR's with the offer I'm using.
Do I run all 4 ads at once to prevent banner blindness or do I just use the top ad getting .5 CTR and wait till banner blindness sets in with the demo and then switch out the next top banner from there?
I guess what I'm wondering is, does keeping more than 1 ad going at a time make the top ad with the best CTR last longer?