Learning Material - Sales Copywriting

[TylerL]

I'm looking for recommendations as to what books to read to get better at writing sales copy. I'm two seconds away from having someone else write some copy for me but I have the urge to write it myself, and I want it to be good. +Rep for audiobooks/rapidshare links sirs.

 

[Andrew Scherer]

Go buy the ultimate sales letter by dan kennedy at your local book store

 

[makethatgreen]

Quality Vagina

 

[Armakuni]

Web copy that sells by Maria Veloso. Lots of good advice and examples.

 

[TheCrabb]

Grab anything you can get by John Carlton - I learned more from him than all the other copy gurus combined!

 

[Dubli]

Influence: The Psychology of Persuasion by Dr. Robert Cialdini (http://www.influenceatwork.com/)

 

[CitizenSmif]

Write to sell by Andy Maslen

[ame=http://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting/dp/1904879993]Write to Sell: The Ultimate Guide to Great Copywriting: Amazon.co.uk: Andy Maslen: Books[/ame]

 

[Lpdesigner]

Copywriting Tips for Online Marketing Success From Copyblogger | Copyblogger

Not a book but yeah

 

[nvanprooyen]

Tested Advertising Methods, Caples

 

[cryptix]

read anything and everything by John Carlton. This man is a genius copywriter. One of the most famous copywriters of all time. Look up his Golf Ad.

 

[Sohan]

Cashvertising - it's epic.

 

[Jokerr]

Copywriting:

• My life in advertising & Scientific Advertising by Claude C. Hopkins
• Tested Advertising Methods by John Caples
• Ogilvy on Advertising by David Ogilvy

Marketing in general:

• Influence by Robert B. Cialdini
• Marketing Outrageously by John Spolestra

 

[vinny lingo]

The Gary Halbert Letter is the best place for you to start. Specifically on this letter which is about how to start writing serviceable sales copy in 30 days.

DIY Copywriting.

That post includes a very specific reading list composed of the better recommendations found here as well as some that are missing.

 

[JarredLv]

Cashvertising - it's epic.

I second this. I just purchased this book two days ago after reading about it in another thread, just got it today and am almost 12 way through. Like the man, so really epic stuff...yet it is the kind of stuff that you would think should be common sense but gets completely over looked.

 

[justo_tx]

I second this. I just purchased this book two days ago after reading about it in another thread

Ditto, good stuff so far in that book.

 

[AllBizNiz]

Cashvertising - it's epic.

This book rocks. I just got it the other day! I made it through a couple of pages and have already found it to be pretty informative.