Should a business name (registered dba, s-corp, llc, c-corp) include the service the business provides.
For example instead of naming a business "Zero"
Should you instead name the business "Zero Web Design" or "Zero Media" ?
If you are to provide consulting services do you do "Zero Consulting"?
I am a person that decided to just go with one name when I incorporated a couple of years back and I have found it is hard for people to figure out what I do from just the name. But I have also found that it allows me to more freely offer a wide range of my services to others such as design, consulting, programming and even a little marketing/pr work without limiting myself to one particular field like I feel I would have by attaching a second name to my company.
I did alot of research when naming my company and found that even though "media" was a popular attachment and did cover many of those services but not all. I really felt like I was limiting myself.
So in the end I figured there were more pros to a single name then cons.
I have two versions of my business card. One that I hand out (after an introduction) that says nothing but my company name, email address, web address, and phone. And the other that I leave places that lists services provided as well as the information above.
This came up in discussion while I was helping my friend name and register his domain name for his financial services company.
What is the approach that many of you have taken?
For example instead of naming a business "Zero"
Should you instead name the business "Zero Web Design" or "Zero Media" ?
If you are to provide consulting services do you do "Zero Consulting"?
I am a person that decided to just go with one name when I incorporated a couple of years back and I have found it is hard for people to figure out what I do from just the name. But I have also found that it allows me to more freely offer a wide range of my services to others such as design, consulting, programming and even a little marketing/pr work without limiting myself to one particular field like I feel I would have by attaching a second name to my company.
I did alot of research when naming my company and found that even though "media" was a popular attachment and did cover many of those services but not all. I really felt like I was limiting myself.
So in the end I figured there were more pros to a single name then cons.
I have two versions of my business card. One that I hand out (after an introduction) that says nothing but my company name, email address, web address, and phone. And the other that I leave places that lists services provided as well as the information above.
This came up in discussion while I was helping my friend name and register his domain name for his financial services company.
What is the approach that many of you have taken?