LookSmart Settlement legit?

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Sg4

Digital Media Guru
Nov 18, 2006
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I got this email tonight, is it legit?
If you purchased online advertising from LookSmart between January 1, 2002 and the present, you may be a class member in a class-action lawsuit, Lane's Gifts and Collectibles et al. v. LookSmart, Ltd. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. The Settlement Notice informs you of the Court's certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.
- The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.
- The proposed settlement will resolve claims that LookSmart breached its contracts with advertisers and violated other laws by failing to adequately detect and stop "click fraud" or other invalid or improper clicks on online advertisements.
- If you are a member of the class, your legal rights are affected by whether you act or do not act.
For a copy of the Settlement Notice, click on the link, or visit the case website at LooksmartSettlement.com
To file a claim for your award of advertising credits under the settlement, click on the following link:
Note: You should review the Settlement Notice as soon as possible as there are several important deadlines that you must meet to take certain actions in connection with this proposed settlement. As indicated above, your legal rights are affected whether you act or do not act. The deadline for filing an objection or excluding yourself from the proposed settlement is January 29, 2008, and the last day to file a claim under the proposed settlement is February 11, 2008. For further information, please refer to the Settlement Notice.
Click to expand...
 


I got that email too, and it that's a phishing scam it was a good one. I had my finger on the mouse button before I stopped myself. But really, wouldn't something like that come in the mail, and not an email?


Can anybody help? I guess I will email Looksmart but don't expect an answer until they get back to work after New Year's.
 
Legit. http://blog.ericgoldman.org/archives/lanegiftsac.pdf

This is the same lawsuit that Yahoo was forced to issue credits under. Checked out the settlement company vs. the contact info vs. "from" email address. Also, the address they sent it to for me was an address that I specifically set up for LookSmart, and only LookSmart (and that link has your LookSmart account # pre-filled, too).

Anyway, the form doesn't really require any info besides contact info &
the compensation is in the form of (basically worthless) LookSmart credits. Now that they settled over click fraud, where will they get their traffic from?
 
they send the worst traffic out of all the ppc programs i've tried.

LookSmart (NASD: LOOK) for any interested investors
 
lol, I read that email yesterday and considering asking the same question here. I only used a free $150 credit with Looksmart, figured out it was crap real fast and never used it again.
 
With LookSmart, you can request which partner sites you want your ads to display on so you have to watch your analytics very carefully and try to gauge which sites are sending quality traffic and which are sending fraudulent traffic. Once you determine this, you can contact LookSmart support and filter out the partners that you don't want to use. I've done this a couple times and it has helped turn my campaigns profitable.
 
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