I agree Koschei and would never drop money like that into a black hole, but can you give some insight as to what people can do short of direct buys to gain more visibility? I feel like even AdBuyer doesn't offer that much visibility since the Right exchange doesn't give channel data.
Losing your ass on your first media buy--how did your early attempts go?
- Thread starter Truffles
- Start date
Dropped about $20k last year with Burst running resv if that helps. Like Ruck said, they have a ton of shit traffic if you aren't careful. I got a good chunk of it back by making some serious fucking threats. They actually tried to tell me that even delivery does not mean even delivery. Things got nasty and I ended up walking away down only about $5k but I will never work with those slimy fuckers again.
Worst thing was, that resv campaign was very profitable everywhere else I ran it, so I was definitely getting fucked on their traffic. It's not necessarily unusual to lose thousands until you get something profitable - as long as the data is trending in the right direction you keep throwing money at it. But if you have to bail before you turn the corner you get proper fucked real quick - especially over the weekend.
Worst thing was, that resv campaign was very profitable everywhere else I ran it, so I was definitely getting fucked on their traffic. It's not necessarily unusual to lose thousands until you get something profitable - as long as the data is trending in the right direction you keep throwing money at it. But if you have to bail before you turn the corner you get proper fucked real quick - especially over the weekend.
please.... stop.... posting..... fuck every time you post you make me cringe
network buys are the largest sources of traffic and can be extremely lucrative if you have a campaign that performs well on a wide demographic and you can manage a high CTR as well across the board.. it's a tough game but there are a lot of ways to make them work. they obviously aren't going to give you placement data because they are protecting the privacy of their network. there are tons of other factors (channels, resold inventory, remnant rates, freq cap, different banner sizes, pop ups, pop unders, interstitials, etc etc etc ) that can hugely effect your campaign as well.. it's just another "game" but it's definitely not worthless like you make it out to be
I fucking hate those guys... Burst Media is one of the worst ad agencies I've worked with..
I post specifically to piss you off. The sweet tears of sgtryan! You are welcome.
Thank you Captain Obvious for revealing the incredible secret that network buys have a lot of traffic.
Now perhaps instead of just bitching and acting like an expert douchebag, you could give us some real examples of using these other factors for successful campaigns? If you do not have any actually useful information to share, you can always ask John Chow to let you guest post on his blog.
Even you could not make it work, e-ToughGuy? I thought you knew what you are doing? Sounds like you lost a lot of money with them.
Burst Media will dump shitty traffic on first time buyers.
Note to myself. March vote ban candidate: Koschei.
Seriously? In a thread where the sole purpose is for people to admit to the mistakes they made early on (or recently), we have to have an epeen contest? Don't crap all over people because they made a mistake and learned from it. If they make the same mistake twice, then yes, crap away, but christ almighty...
let's have lunch at ad:tech so you can divulge to me your almighty media buying wisdom.
a test spend of $2500 is as far as I went with them to know... my rep pretty much never responded to emails until I called him to remind him of things (like getting my tags up took 1 week, and finally telling me I can't run some creatives 2 weeks after they had ran because he "forgot to check them") and not providing me with a login to check channel stats... pretty much ever. I said fuck them and then TODAY I receive a phone call from one of their superiors "following up" on my campaign but pretty much only called to bitch me out regarding my creatives that they were "too provocative" (this was 4 months after I ran the campaign)- I told him his DUMBASS rep should have looked at my creatives in my tags
^^ that's why I don't like them, dumbass.. just didn't feel like turning it into a "bash Burst" dramafest.
Look, I am not in this thread to stir up drama, OK?
My questions and comments are based on what I do know, what I am trying to figure out and surely to some of you reveal what I do not know.
It is my rule to not attack anyone personally unless I am singled out, but if sgtryan keeps telling me he does not like me, without elaborating, the rational response is FUCK YOU!
I want to thank everyone, including sgtryan, for sharing whatever they felt appropriate to share and now perhaps we could get back to business?
I am happy to have lunch. I am not in business of faking and selling wisdom. Like everyone here I am just looking for info that could help my business and in return willing to share some of my own experiences. Like with everything there can be differing opinions and observations, but perhaps we could all just try to get along and learn from each other, OK?
My questions and comments are based on what I do know, what I am trying to figure out and surely to some of you reveal what I do not know.
It is my rule to not attack anyone personally unless I am singled out, but if sgtryan keeps telling me he does not like me, without elaborating, the rational response is FUCK YOU!
I want to thank everyone, including sgtryan, for sharing whatever they felt appropriate to share and now perhaps we could get back to business?
I am happy to have lunch. I am not in business of faking and selling wisdom. Like everyone here I am just looking for info that could help my business and in return willing to share some of my own experiences. Like with everything there can be differing opinions and observations, but perhaps we could all just try to get along and learn from each other, OK?
You have been fishing for information and have not contributed a bit. Then you started flaming someone who has contributed some information.
Questions make people think and really there is no way to troubleshoot someone's campaign without knowing what it is. In #6 I pointed out what to look for. In #20 I highlighted my own concerns about untargeted network buys. Just like sgtryan, you should not expect me to divulge highly proprietary info either.
The flame was my response to about half-a-dozen attacks from sgtryan. Could I have left them unanswered? No. Are we even? Hope so.
I got burned my first buy with Burst. Their stats update once a day - so you really have no idea of how the buy is going until its too late. Networking can make all the difference in media buying.