So I'm wanting to get started with PPC, Adwords in particular. I've got the basics down -- keep tight, related adgroups; use KW in ad; don't direct link, etc. I think my biggest trouble will be creating LPs that get a high QS, specifically, the structure of the LP. I know how to do onpage SEO but I'm unsure of how to structure the site.
I know that thin "bridge" pages are out and G wants content. So how do you set yours up to get a good QS? I did some reading on here and someone suggested installing Wordpress and throwing up a few articles that link back to the main page, but other than that I'm lost.
A few other quick questions:
- Do you need a new domain for each campaign? Or would TargetedSubdomain.GenericDomain.com work?
- Do backlinks to the LP matter as far as QS goes?
- Speaking strictly about QS (not user experience), does it matter if you have a fancy, well-designed LP or just a straightforward page with content, keywords, and structure?
Thanks for any help.
I know that thin "bridge" pages are out and G wants content. So how do you set yours up to get a good QS? I did some reading on here and someone suggested installing Wordpress and throwing up a few articles that link back to the main page, but other than that I'm lost.
A few other quick questions:
- Do you need a new domain for each campaign? Or would TargetedSubdomain.GenericDomain.com work?
- Do backlinks to the LP matter as far as QS goes?
- Speaking strictly about QS (not user experience), does it matter if you have a fancy, well-designed LP or just a straightforward page with content, keywords, and structure?
Thanks for any help.