Running a forum sucks. I've been at it since... god about 3-4 years now.
If you wanna make money, learn other forms of marketing.
Forums are about community, not revenue.
You must be doing something wrong.
It takes a lot of time to get it all going, but once you establish yourself as the biggest forum in the niche, things really turn around. (The trick is to pick the niche that's small enough to dominate, yet big enough to grow.)
Access to the audience is the most important thing. Product, copy, logistics, payment processing, etc. -- all that shit is of secondary importance. Having access to the people is what counts.
Of course, building a forum takes a lot more time than pure affiliate marketing (grabbing a product, creating a lander and buying some traffic), and I'm sure a lot of people ball like mad doing just that.
But with forums, once your revenue gets to a point where you can live off of it
and continue reinvesting for growth, then you have one of the most stable business models that the internet has to offer.
I know a bloke who lives near me who's got a few tradesmen forums. He makes about $3k per month from adsense + ads
I made $11,200 last month (September stats) off of adsense on my forum. That's not including e-books, other pitches, and inhouse promotions. (A good promo brings me $10k/week, but those are hard to come by.)
Whoever says forums don't make money simply doesn't understand how to run a forum.
The trick is
not to diversify, like a lot of wannabe gurus say. On contrary, you want to put all your time and money into one project. But you need to make sure that your project has redundancies in place when it comes to acquisition and retention. And running a forum is a good example.
It's not the most lucrative business model out there, but it's definitely one of the most stable ones... if you know what you are doing.
I rely on three methods of promotion: seo, ppc, e-mail marketing.
If tomorrow, my ppc accounts get shut down, I'll be just fine with seo + e-mail.
If tomorrow, my site (around 250k pages) gets dropped from search engines, I'll be just fine with ppc + e-mail.
If tomorrow, my mailing box gets blacklisted on all e-mail isps, I'll be just fine with seo + ppc.
Well, you get the picture.
And if all of those three methods get shut down on the same day, I'll be fine with just repeat traffic. At the very least, the repeat visitors will sustain me while I'm fixing problems with the marketing channels.
With pure affiliate models, while you can make a lot more money, you have to hustle non-stop because you never know who or what is going to fuck you in the ass tomorrow.