media buy question

S

seolinker

New member
Dec 4, 2008
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Ok, I am doing lot of individual media buys now... question is - why conversions just stops considering domain have almost all traffic from google/bing and people really was converting, does it mean total drain up of audience ? But it just few days since I start there, just bad day ? it was doing GREAT few days ago till now.

CTR (Taking in account night time which is always bad) and clicks remains same even bigger sometimes....tracking URL getting clicks from unqiue IP's but just do not work somehow..

what it can be ? shave ? I tried from some VPN, some worked out, other didn't, but 2 VPN's did even with my subid (though it was a glitch too)
 


Could definitely be a shave or scrub if your banners are frequency capped and you're sure you're continually getting new IP's. What vertical? Split test offers between networks if they have identical or similar ones.

If your offer isn't available on other networks and it's the one that really works for you I would save the page and host it and capture leads on my own to see actual conversion vs their page's conversion to determine discrepancies.

Also for certain verticals conversions fluctuate more on the weekends than other verticals and there are certainly many day to day patterns so if you only ran a few days you could be running into that, and depending on your volume and sample size and data's significance this could be more apparent roi wise.
 
Well, domain getting like 55k unique visits / day from US, it's some blog related to gaming, etc. All traffic is google domains + bing + FB and few related blogs.

Offer is some game, was directlinked, with nice presselling creative, high-CTR one.
People there are pretty smart, so I highly doubt they will click twice anyway:)

Unfortunately this offer not avaliable anywhere except this network and ... direct advertiser.

I also realise days are not equal, but considering it's Sunday in US now and just Saturday evening all was right, it's more than fishy.

Probably will need to do host/post on my own....
 
Site may show uniques more than Adplanner/Quantcast, but it's still pretty big.
Plus moreover I just realise people will not click same banner lot of times anyway on that one....it's pretty disturbing and eye-catching:)
 
Depends on what kinds of numbers are you basing your fears on.

If you got 100 downloads/conversions yesterday and only 30 today it might be statistical variance. I'd give it a few more days and draw my conclusions after that.
 
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