Media buying Ask Me Anything, Episode 3: Revenge of the Ad

Outside of sitescout what are some other RTB platform to look out for? I know there was another big one that just opened it's doors but I forget the name... Can't think of a better question at the moment lol
 


skohh said:
Outside of sitescout what are some other RTB platform to look out for? I know there was another big one that just opened it's doors but I forget the name... Can't think of a better question at the moment lol
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Engage:BDR First Impression opened it's doors as well as lean.com. Both of them are up and coming and I'd keep an eye on them.



vault12 said:
Wha is a good traffic source for b2b
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Traffic source wise, any network with the right targeting, and of course Facebook. But non DR, LinkedIN is great.
 
How effective is media buying for raising brand awareness, and what kind of budget would you need to pull such a thing off?

For newbie affiliates, how much money do you need to start media buying?
 
Great info! Thanks mattaw!! How do you know when to scrap a media buy campaign? When you should stop testing one and go on to another offer?
 
Do you notice any significant macro trends once a specific creative becomes popular?

For example, that damn "1 weird trick for a flat belly" ad has been popular for a long time and for a lot of good reasons.

But once everyone and their step mother's dog has seen the thing, I'd assume it loses it's "charm". When creatives become overused, do the markets just dry out and stop responding at a certain point?

I'm sure we'd all be interested in anything you have to say about larger scale trends in creatives.
 
1. I your experience, what are the top 3 most effective verticals for affiliate display advertising.

2. Are you aware of any Affiliate Networks that pay out on View-Through Conversions?
 
Just kinda curious.....how "set it and forget it" can media buying get once you nail down a campaign and creatives and produce a good ROI in your experience?
 
Virgil- said:
Just kinda curious.....how "set it and forget it" can media buying get once you nail down a campaign and creatives and produce a good ROI in your experience?
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IMHO it's never wise to "Set and Forget" any campaigns.. Landers, creatives, etc, will all get burnt out. You should always keep updating/testing creatives.

Good ROI comes from hard work. The more you stay on top of your campaigns, the more ROI you'll get from them.
 
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