6 cents seems so far out of the ordinary. I mean this has to be a group that is placing your buys throughout somewhere. And now that you say there IS popup traffic I'm thinking you probably got the shaft. There really is no point in my testing it because I much prefer to deal with owners of sites exclusively rather someone helping or managing my buy.
Here's the thing about media buys and freebie (low paying) offers. I dont claim to be an expert but it's a field I've worked in and it's a field publishers come to me about so I might have something to offer when I say that when you deal with freebie offers you really got to buy traffic from decentralized locations.
Having your freebie spread out in many places (which is what I am assuming is happening here) gives so many alleys of a classic cluster fuck. There are just too many things to track so even if you DID get some conversions it's a maze of shit to weed thru with cutting crap sources to bring your ROI up.
This is why I advise even the newest of marketers to educate and teach themselves how to buy their own media. When you turn this sort of thing over to "experts" or "media buying agencies" you are usually just setting yourself up for disaster.
Traditional media buying was never really intended for the affiliate. It was intended for product owners who can leverage the prices of buys with 100% profit margins, rebilling, backend setups (such as call centers or huge auto mailing series) and branding.
Buying Media placements as an affiliate takes careful planning and research and really should be done by you and nobody else.
there are no targeted demographics (only age and sex) but there are a lot of niches (channels). there is also 5 rates from pg to X-rated.
A perfect example of turning this over to someone who doesn't conduct very good research nor provide demographic data worth enough to even contemplate.
Do you think it has potential? how does 0.06 compares to the average media buys?
It dont even compare. As already stated by Spades CPC seems so out of whack. I mean aside from Search Engines and 2nd-3rd tier resources, CPC is very hard for anyone else to setup, more importantly...to operate and the ones that do manage to do this are usually just garbage or starting out. When starting out they will accept almost any site into their network just so they can have some traffic to throw at Advertisers which turns out to be bad for us.
You can contact me anytime by AIM if you want. I dont have the time to test your source but running a name by me will probably yield a "dont waste your time" or "try this instead" answer.