The objective of a good Link Building campaign is to optimize both Importance and Relevance of your web pages, while maximizing the mileage of your link building budget.
A mixed-PR campaign attempts to achieve both these parameters effectively as follows:
A mixed-PR campaign attempts to achieve both these parameters effectively as follows:
- The incoming links in a mixed-PR campaign are secured from all kinds of web pages ranging from PR0, PR1, PR2, PR3, PR4, PR5 and PR6.
- The higher PR links (PR4, PR5 & PR6), help you gain importance for your web pages. Although these links are difficult to find and are more expensive, they improve an important ranking parameter for your website.
- The lower PR links (PR0, PR1, PR2, PR3), help you gain the relevance of your website by leveraging the Anchor Text value from incoming links. Although the higher PR links also add to your website's relevance, the lower PR links are more economical and therefore achieve the objective of improving "relevance" of your website much more cost effectively. The lower PR links are easier to find and therefore help set a good pace of your Link Building campaign.
- As far as possible, links should be secured from your industry-related web pages, so that you get the benefits of improving your site's TSPR as well as having a better chance of getting links from "Authoritative" pages.
