Monetizing Buyer Data With Call Centres

mediastar100

mediastar100

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Apr 26, 2008
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Anyone have any experience in using call centres to monetize customer data. Running a UK targeted campaign and looking for insights in the call centre process.

Info available is patchy at best.
 


Keep in mind that the main goal of a call center is to get more information based on information provided unless they own offers.

If you have short form edu leads for example you can run them through a call center for large full debt/scholarship/university. Depending on the call center you may be able to sell them directly to or through the call center but a lot of the time you need to find the buyer for your larger pre qualified leads.
 
I worked in the call center industry for 3 years before moving to Affiliate Marketing, It is a good way to squeeze some extra profit out of your already sold customers, but its also a way to annoy the shit of them.

Impulse Marketing used to be one of the biggest companies doing calls for affiliate marketing before the rebills died.. sad day..
 
sumohax0r said:
Impulse Marketing used to be one of the biggest companies doing calls for affiliate marketing before the rebills died.. sad day..
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Impulse Marketing killed the rebills, they were big in the cross-sell/forced upsale bullshit which did nothing but draw a lot of unnecessary attention to affiliate marketing, thanks. As big as they were they are small fish in the call center space.

Gotta be careful with call centers and you need to be looking to build a long term relationship or dont waste your time.

Make sure you have consistent of traffic because call centers have to pay employees to fill seats, leads for a couple weeks or that go up and down are pointless.

Look at the vertical you are working in, each niche has a different sales process some are a lot riskier than others. <<<this

Make sure your data is exclusive to your call center, dont get greedy and try to whore it out to multiple call floors. These people can only get called a couple of times before they stop answering and get pissed and then you have pissed off call floors and no one made money, thats fun.

Once you find who you are going to work with, get out of the way. Drive good traffic, let them do what they do. It can take several weeks to tweak and dial in a sales process to maximize profits, last thing they need is you bitching and threatening to pull a campaign.

PM if you want to get into more detail
 
^ Good info.

I do a lot of stuff with floors, and everything above is truth - don't just jump into bed with any floor or any curriculum that says they can monetize for you. Especially if you're dealing with the finance markets.

I've had everything from catching floors red-handed reselling my leads to other floors, I've caught other floors calling me on my spam traps trying to cross sell me on other shit, I've even seen my spam traps triggered right down to stupid shit like Time magazine subscriptions and Wall Street reports etc. If you don't do EXTREME quality control and show the floor that you know your shit, you're about to go for a pretty risky ride, and your leads will get chopped and screwed for years.

On the flip side, you can also create unbelievably lucrative relationships with good floors and get them to customize for you. The modules, the scripts, the downsells, the 18 step + two year journey each lead goes through. Work closely with floors that are willing to allocate a portion of your seats to your stuff only (granted you can keep them busy/always have fresh buyer leads), and test them out yourself, throw a few spam traps in there and let them pitch you, let them up and downsell you, ask to call them back, be a hard customer.. .. .

Tell your floor you want (almost impossible) full transparency, you want to be able to fly out to Utah (where 90% of them are) and watch them work. Tell them you want to see the books and meet the people that do the reporting for you.

It's a whole other world compared to front end shit, and although a few have given the whole game a bad name there is lot's of clean money to be made.

If you want a few good intro's feel free to reach out - only thing my guys will touch though is buyers with at least a $50-$100 tag on it. Most common niches for floors right now are still bizop (dirty for the most part, watch out), forex/finance (hot), grants (hard as fuck to pull from), and real estate.

N.
 
ncmedia said:
^ Good info.

I do a lot of stuff with floors, and everything above is truth - don't just jump into bed with any floor or any curriculum that says they can monetize for you. Especially if you're dealing with the finance markets.

I've had everything from catching floors red-handed reselling my leads to other floors, I've caught other floors calling me on my spam traps trying to cross sell me on other shit, I've even seen my spam traps triggered right down to stupid shit like Time magazine subscriptions and Wall Street reports etc. If you don't do EXTREME quality control and show the floor that you know your shit, you're about to go for a pretty risky ride, and your leads will get chopped and screwed for years.

On the flip side, you can also create unbelievably lucrative relationships with good floors and get them to customize for you. The modules, the scripts, the downsells, the 18 step + two year journey each lead goes through. Work closely with floors that are willing to allocate a portion of your seats to your stuff only (granted you can keep them busy/always have fresh buyer leads), and test them out yourself, throw a few spam traps in there and let them pitch you, let them up and downsell you, ask to call them back, be a hard customer.. .. .

Tell your floor you want (almost impossible) full transparency, you want to be able to fly out to Utah (where 90% of them are) and watch them work. Tell them you want to see the books and meet the people that do the reporting for you.

It's a whole other world compared to front end shit, and although a few have given the whole game a bad name there is lot's of clean money to be made.

If you want a few good intro's feel free to reach out - only thing my guys will touch though is buyers with at least a $50-$100 tag on it. Most common niches for floors right now are still bizop (dirty for the most part, watch out), forex/finance (hot), grants (hard as fuck to pull from), and real estate.

N.
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There is plenty of floors that will work with non-buyers. Hell there's floors that will outbound the phone book ( with a dnc scrub ). Just stay away from UT. They all have some preconceived notions that's the only leads that work. Go FL, AZ or mid-west if you're looking for more open minded people to run non-buyer data. Don't get me wrong I work with a LOT of people in UT and there is a lot of great industry people out there. Just when it comes to calling inquiry data they don't seem to try very hard if at all.
 
^ Sure, i agree floors WILL take any leads, I just said that the contacts I personally deal with won't touch anything below what is stated. And yeah if you can get away from UT it's probably a good move, however most still revert to UT for any overlap/standby on big batches one floor can't handle...

Gotta think, if you're a floor, would you really want to dial freebies and trials and justShip offers vs. buyers? Or better put - if you did have leads on your floor that were nothing but buyers and someone with a huge cheap ticket or free list comes up - would you put that to the floor?

Not saying you can't monetize non-buyers, as I'm sure you can, and we've tried with some success, but there is way more $/easier conv. and way less hassle with buyer lists. Non-buyer data tends to get chopped more cause they have to try so much harder to convert people.

There is no holy grail with floors unfortunately (i'm close but none have been 100% - yet), but it's well worth meeting whoever you can to see if they'll a) be loyal b) customize for you not just throw your data into their hamster wheel.
 
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