MSN long tail keywords

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Stuartdykes

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May 6, 2009
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Hey,

Im using adcenter to promote some affilaite offers. What annoys me is that for one campign I put a fair amount of time into long tail keywords. But after 2 weeks they have had really very minimal traffic amounts.

I know that for longtails you need a shit ton of keywords to make up the volume...

Is it pretty difficult to get enough traffic from long tails on msn to merit the time and effort spent. Should I just bite the bullet and hop on over to adwords so I can get some more traffic?
 


Noticed the same things - Only a couple of shorter longtails make any traffic on MSN - and even then it's still not enough to get a good sample for my testing. I'm kinda forced to moved over to adwords, just so I can test properly.
 
So is there any hope for adcenter? Do you need to have literally thousands of longtails to get even a trickle of traffic. Even for me, some medium lenght keywords get only a single impression every couple fo days.

I like msn becuase for me anyway, everything gets instantly approved. What is yahoo like for traffic, is it that much better it would warrant moving?

I wanted to train on other networks before jumping onto adwords?
 
yeah I ran something on MSN yesterday...247 keywords...mostly longtail. About 245 of them got 1-2 impressions.

one keyword got 9500 impressions and 85 clicks...they keyword was "about.com" at .60 a click.

Zero conversions.
 
Fortunately, many of the shorttails are much cheaper on MSN.
It might make sense to avoid longtails and focus on high traffic keywords. Their retarded relevancy algorithm makes it easy to bid on one word keywords without getting slapped.
 
I ran ~9 campaigns on MSN over the last two weeks and all of them failed (either no sales or poor/no impressions). Fucking MSN cunts.

Most of my keywords get 0-2-5 impressions and there's always 2-3 keywords that get like thousands of impressions/clicks. The clicks are often cheap, but they never convert (always shit keywords that get clicks).

Most long tails are very expensive and get a shit number of impressions (like 15 impressions, 2 clicks @$2.7 each).

Someone tips would be much appreciated.
 
Yeah. I also find that there predictions are a crock of shit aswell. You put your maximum bid and it says you will get 4000 impressions and 254 clicks a month. Obviously I know this wont be accurate, but I am actually getting around 30-40 clicks and pathetic impressions aswell. That is way out.

3 weeks ago, I did tons of keyword research on expensive oakley sunglasses, got really tightly knit adgroups, set it live only to find that they got sweet fa impressions. I then put in the main terms like "oakley" and "oakley sunglasses" These got an acceptable amount of impressions but the cost per click was too high.

And another thing, there keyword tool is complete sheezer. But before I outgrow my newbie boots, and start to rant about things I have little experience of, I will stop but add two more questions.

Is their hope for adcenter, even with Bing?

Should I just jump ship to adwords, and take the inevitable weeks of frustration, and secretly crying into my pillow at night?

Ciao
 
I haven't had much luck yet with MSN either. Their reporting often shows nonsense stats. I can never how I'm doing by logging into their system. I look at my tracking and it shows totally different click numbers...

Overall, their level of traffic is tiny compared to Google, so low impressions on long-tails isn't that surprising.
 
I also started with MSN adcenter and have long tail keywords and also 2 word keywords. The impressions are very low for long term and the 2 words keywords. I have 350 keywords and the ads have the main keyword in them. Sometimes when you use the keyword estimation tool within the adcenter editor, you will see ridiculous cpc bids for position 1,2 and 3.

I just want to give MSN a try before I spend my entire ad budget on adwords again. Has anybody success with other traffic sources except the top 3 search engines?
 
Try bidding high/top placement for a few of your best broad keywords (those with the most impressions/clicks/conversions). Theoretically this should help you increase variations and longtail searches.
 
JayKim said:
Try bidding high/top placement for a few of your best broad keywords (those with the most impressions/clicks/conversions). Theoretically this should help you increase variations and longtail searches.
Click to expand...

I have found you need to bid broad on high traffic keywords in MSN to get any kind of effective traffic, make a nice negative keyword list and just go for it.
 
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