My POF Journey (Journal) Case Study

Ok... Just finished one test for a campaign and here are the results

Total Spend - $9.38
Impressions Delivered - 20836
Clicks - 12
CTR - 0.058%
CPC - $0.78
CPM - $0.45

Here is the Demo

Country = United States
Age Between 25, 30
Gender = Female
Drinking Habits = Socially
Income= LessThan 25,000, 25,001 to 35,000, 35,001 to 50,000
Login Count ≤ 100
Marital Status = Single, Divorced, Separated, Widowed
Session Depth Between
1, 10

12 Clicks and no conversions. I had one ad copy with 4 pictures for this campaign.

Here are the stats for my best performer for this test.

Delivered: 5,152
Clicked: 4
CTR (%): 0.078%






I'm creating more campaigns for testing until i find something that works.

See ya soon!
 


Wait.. So you're done at under 10 bucks when testing an offer?

What's your budget??
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Budget is $1,500. I just need to get a feel of the offer and make sure it converts before I send more traffic to it.
 
gray171 said:
Budget is $1,500. I just need to get a feel of the offer and make sure it converts before I send more traffic to it.
Click to expand...

So... 12 clicks is your cutoff point of whether an offer converts or not?!!! Spend $100 bucks on it, then decide (or better yet, $200 based on your stats). You could have a bigger winner on your hands but you'd never know by cutting it off at 12 clicks.
 
So... 12 clicks is your cutoff point of whether an offer converts or not?!!! Spend $100 bucks on it, then decide (or better yet, $200 based on your stats). You could have a bigger winner on your hands but you'd never know by cutting it off at 12 clicks.
Click to expand...

Scared money dont make no money. I understand, i will up the budget for my next campaign...
 
Personally, I wouldn't up the budget yet, until you have a good enough ad. 0.078% is alright, but shoot for 0.15. Are the images all pretty different from one another? Try like 7 different ad copys to start. Are you using a CTA?

*btw, the offer you're definitely works, don't switch offers yet. When you get it working consistently, then switch. When it first launched, I was getting well over a dollar epc for one of my creatives. Now it's down to ~$0.40, but it's still one of the best performers on EWA.

P.S. Personally, I'd take off the drinking habits - socially. You're wasting money on targeting that since you're targeting women, most women are social drinkers, hence the reason why you're probably seeing a high number of social drinkers clicking through in the crosstab report.
 
Thanks alot -joe- i really appreciate all your help.

I'm going to give it another shot tonight. I have about 6 ad copy on stand by and new pics.

More results coming soon.
 
-joe- said:
Personally, I wouldn't up the budget yet, until you have a good enough ad. 0.078% is alright, but shoot for 0.15. Are the images all pretty different from one another? Try like 7 different ad copys to start. Are you using a CTA?

*btw, the offer you're definitely works, don't switch offers yet. When you get it working consistently, then switch. When it first launched, I was getting well over a dollar epc for one of my creatives. Now it's down to ~$0.40, but it's still one of the best performers on EWA.

P.S. Personally, I'd take off the drinking habits - socially. You're wasting money on targeting that since you're targeting women, most women are social drinkers, hence the reason why you're probably seeing a high number of social drinkers clicking through in the crosstab report.
Click to expand...


How do you his offer definitely works & it's one of Ewa's best performers when he has not even mentionned what offer he's running?
 
Quick Update: Did some tweak to the same offer last night, offer just got approved by POF and finally made some conversion.

Shout out to -joe- for all the input and tips.

You really have to keep testing to see what works. Record all your stats and learn from the failures

My CPC are still a bit high so im going to tweak the demo and try to bring it down.
 
megatabbers said:
So... 12 clicks is your cutoff point of whether an offer converts or not?!!! Spend $100 bucks on it, then decide (or better yet, $200 based on your stats). You could have a bigger winner on your hands but you'd never know by cutting it off at 12 clicks.
Click to expand...
Agreed, although I think that's definitely a good cutoff point for the ads themselves. No point in chucking that much at ads that aren't good enough yet.
jsmbiz said:
How do you his offer definitely works & it's one of Ewa's best performers when he has not even mentionned what offer he's running?
Click to expand...
From what he's said about it. Plus I mentioned it to him and he didn't deny. I'm 99% sure it is what I think.
 
Isn't CPC going to be more associate with the ad than the demo?
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Don't know, I got ads that are extremely broad targetting and im paying about $0.20 CPC.

Ill keep testing until i get better results.

CPC is not a big of a deal along as i see some good ROI.
 
-joe- said:
Agreed, although I think that's definitely a good cutoff point for the ads themselves. No point in chucking that much at ads that aren't good enough.
Click to expand...

I've had numerous ads on POF start out with very low CTR's and then rise to acceptable levels. If you're nuking ads after 12 clicks, then I dunno...
 
Here are some results from one campaign.

Total Spending: $15.03
Impressions Delivered: 33394
Clicks: 67
CTR: 0.201%
CPC: $0.22

Here is the Demo

Country = United States
Gender = Male
Ethnicity = Caucasian
Login Count ≤ 50
Religion = Christian
Session Depth Between
1, 10



With broad targeting, the ads die real quick. I will re-run with a bigger budget and tighter demo base on my previous stats.
 
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