Myspace Ads

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I submitted 3 at the same time (about 30 hours ago). One was disapproved 3 hours ago, and the other 2 are still pending. It is definitely not in order.
 


i got 1 approved, but im not getting any impressions
From my experience it can take up to a day before you start seeing any decent traffic. My theory is that once you've established a lot of spending history it serves your ads almost instantly. Too bad its hard to spend money without any impressions.
 
My ads have been going online fairly fast. That said it takes up to a day for them to begin really pushing traffic. Bids aren't a big factor in getting your ads served. Don't think most of my ads are doing more then a million impressions/day.

I have a couple dozen ads targeting the same demographic with pretty drastic bid differences amongst them and the click/impression count is almost the same among them. I have just as many ads with high bids in the $.30s~ not getting traffic as I do lower ads, so....not sure what the situation is.
 
For any PHP guys out there, here's a regex I came up with today that grabs all your campaigns and saves each attribute in variables.. this is quite possibly the craziest regex I've come up with to date.

$campaign_line_pattern =
'&<tr.+?><td><a\shref="/campaign.html\?campaignId=(\d+)">(.+?) # id, name
</a></td><td>(.+?)</td><td>(.+?)</td><td>(.+?) # status, start_date, end_date
</td><td>([\d]+?)\s/\n\t+([\d.]+)</td><td>(<a\s.+?>)? # budget, remaining, (ignore)
([\d]+)(</a>)?</td><td>(<a\s.+?>)? # impressions, (ignore), (ignore)
([\d]+)(</a>)?</td><td>([-\d[:punct:]]+?) # clicks, (ignore) ctr
(\n\t+)?</td><td>(\d*\.?\d*)</td><td><a\surlpath="(.+?)".+? # (ignore), cpc, url
adpath="(.+?)".+?>Preview</a>(.+?)</td> # image, ad_name
&x';

I'm not sure if this is too technical, but if you want your stats locally, use cURL to login to your MySpace acct, grab the ad manager page content w/ curl_exec(), and get all the matches of this regex using preg_match_all(). If you know PHP (or know someone who knows PHP) it's actually pretty straightforward because the campaign display is all HTML so it's easily scrapeable (the flash "build an ad" is a different story). You could even get all your demographic data by following each of the links of your campaign and scraping that page too.. haven't done that yet though.

Anyway with that regex you'll then have all your campaign data (comments show what's what for the matches in parens) that you can do what you wish with - one idea would be to store it in MySQL and compare sub_ids to affiliate networks via pingbacks or APIs via a dashboard or some other GUI.

If anyone's programming for this stuff, PM me, I'd love to chat.

---edit---

Forgot to mention - MySpace ads is still too retarded to have real-time stats, so you can only scrape your campaigns at 28 or 29 minutes past the hour (when they update their stats). I'd set a cron to run your script at maybe '30 * * ...' (i.e. 9:30, 10:30, etc.). CX's pingback runs at 46 min past the hour so if that's your "revenue source" you'll never really have real-time rev/spend, but it can be close. Most of the other pingback networks are real-time (AZ/NB) and the DT networks have the Web services API so you can grab stats whenever.

Again, PM/post if you want to know more.
 
.24% CTR, broad demo

that was my aggregate number. took a look at my dailies and the ad yesterday had .18%CTR, today had .50%CTR.

I had upped my bid to .30 from .25 after I set on extremely low impressions for half a day yesterday.

conversions did not hold, so will set up some more experiments.
 
I've had similar approval issues with it takeing 24+ hours. Both 300x250's and 728x90's approved but it looks like the only impressions i'm getting are on the 728's at $.50.
 
I got approved about 30 hours later, I set budget at $35, 0.28 per click, got 128 click within 1 hour, burned all budget, made exact $35..

I had to re-submit to raise my budget..that is kinda sucks...but it still say active..much easier than FB...

Anybody tried with Zip submit?
 
I got approved about 30 hours later, I set budget at $35, 0.28 per click, got 128 click within 1 hour, burned all budget, made exact $35..

I had to re-submit to raise my budget..that is kinda sucks...but it still say active..much easier than FB...

Anybody tried with Zip submit?

Damn, are you using the banner or the box ad?

My CTR is terrible
 
that was my aggregate number. took a look at my dailies and the ad yesterday had .18%CTR, today had .50%CTR.

I had upped my bid to .30 from .25 after I set on extremely low impressions for half a day yesterday.

conversions did not hold, so will set up some more experiments.


You've got to have stellar creative. I'm not seeing CTR's above .08% broad targeted at $.30. I'm going to do some heavier targeting today to see what I can get out of it.
 
I got approved about 30 hours later, I set budget at $35, 0.28 per click, got 128 click within 1 hour, burned all budget, made exact $35..

I had to re-submit to raise my budget..that is kinda sucks...but it still say active..much easier than FB...

Anybody tried with Zip submit?


I tried a couple of zip submits and am converting about 30%-35% off the click
 
I've managed to improve CTRs on some campaigns by targeting much more narrowly. My best CTRs are now .38% and .23%, but conversions are still for shit. Overall, I'm looking at about a $500 loss unless something magically turns around over the weekend.
 
FWIW, I'm seeing better results with female targeted offers like the pink iphone or purses. The male targeted stuff just isn't working as well.
I was going to try some of that, but it's giving me a min bid suggestion of like $.40. So if I have a $1 zip submit (that could get scrubbed), and it's converting at 30% per click, then after 3 clicks I've lost $.20. Gotta try and find something that hasn't been tapped into yet.
 
A few things here:

1. You are not going to find anything that has not been tapped into that actually works. The good thing is there is more than enough media to go around and the bulk of it will go to the smarter marketers. You just have to be one of the smarter marketers.

2. You do not have to take the minimum bid suggestions. I am paying .25 cent per click on my MySpace traffic and getting it to back out while maintaining decent volume.

3. If you only have $1 in zip/email submits go back to your AM and ask for a price increase. Ask them what the typical scrub is on it. Most of them will know and they will actually be impressed you asked. I have zip offers that pay me $2 that don't backout as well as the one's that pay me $1.30. But a $1 is just entirely too low to begin with.

I was going to try some of that, but it's giving me a min bid suggestion of like $.40. So if I have a $1 zip submit (that could get scrubbed), and it's converting at 30% per click, then after 3 clicks I've lost $.20. Gotta try and find something that hasn't been tapped into yet.
 
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