Myspace Ads
- Thread starter BrandontheGreat
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All my ads got dissaproved last night so I fixed them and now they are approved but I have few impressions, compared to before. Bidding over 30 cents for MySpace traffic is bullshit. The quality of MySpace traffic is garbage compared to search engine traffic. The problem is there are enough dumb big companies to raise bid prices, so smart people like us can't make a buck.
we will see ........
we will see ........
The first campaign I ran on Myspace was a dud. I made some cash, but not enough to break even. Total spend was $1200'ish.
Second time around I decided to go with an offer that most people wouldn't touch and it did VERY well, and continues to do so. I've spent upwards of $10k on this and am doing well.
The third time I'm setting up now, and plan to spend A LOT. So hopefully it really pays out because I'm at the limit with all of my cards, and until that wire shows up, I'll be tapped the fuck out.
Myspace traffic isn't search traffic, so paying $0.30+ per click is perfectly justifiable now. Social media traffic is crummy for the most part, thats why you have to do your media buys in VOLUME. You have to target your LP to the traffic you're getting. Its all a pain in the ass, but it works. Many people I see advertising diet specifically aren't even using landing pages because they are so damn lazy. I did that in the beginning and lost cash.
Some of you guys should take a step back and ask yourself if you're really cut out for it or not. If you fail once and just give up, then you're doomed to fail many times over in the future.
I'm also going to invest heavily in other social media, as there is A LOT of cash to be made.
I was talking to a network friend of mine the other day about a dating offer someone pushed via Myspace and it brought in over 10k signups in a matter of a few hours flat. THAT my friends, is power. Granted the offer cost him a shitload of cash, it was clearly worth taking a chance on it.
Get in while you still can and while there is still gold to bank from!
Second time around I decided to go with an offer that most people wouldn't touch and it did VERY well, and continues to do so. I've spent upwards of $10k on this and am doing well.
The third time I'm setting up now, and plan to spend A LOT. So hopefully it really pays out because I'm at the limit with all of my cards, and until that wire shows up, I'll be tapped the fuck out.
Myspace traffic isn't search traffic, so paying $0.30+ per click is perfectly justifiable now. Social media traffic is crummy for the most part, thats why you have to do your media buys in VOLUME. You have to target your LP to the traffic you're getting. Its all a pain in the ass, but it works. Many people I see advertising diet specifically aren't even using landing pages because they are so damn lazy. I did that in the beginning and lost cash.
Some of you guys should take a step back and ask yourself if you're really cut out for it or not. If you fail once and just give up, then you're doomed to fail many times over in the future.
I'm also going to invest heavily in other social media, as there is A LOT of cash to be made.
I was talking to a network friend of mine the other day about a dating offer someone pushed via Myspace and it brought in over 10k signups in a matter of a few hours flat. THAT my friends, is power. Granted the offer cost him a shitload of cash, it was clearly worth taking a chance on it.
Get in while you still can and while there is still gold to bank from!
I had to pause it due to an advertiser issue (technical not quality related) but now am going to turn it back on at hopefully full speed.
I kept thinking myspace was still down till I got smart enough to hit control+f5... Der....
Ok, so after taking a look at the offers a few things become apparent to me. My earlier post about testing still holds true but there are a few more things I've learned:
1) http://1.download.advertise.myspace.com Seems to be the image source for all the CPC banners so you can see who your competition is.
2) To see the banners on test accounts, which I recommend everyone make a few in their target demographics, you have to fill out some profile information after you finish your registration and confirm your email address.
I see 3-4 different publisherID's on networks either losing a lot of money on testing or making pretty good bank on Singlesnet offers with male demo-target. This works pretty well, since you can see the demographic targeting on all the banners if you test enough, the only problem is that you won't be able to tell if someone is making or losing money just that they have high eCPM's so they are getting served higher in the queue.
1) http://1.download.advertise.myspace.com Seems to be the image source for all the CPC banners so you can see who your competition is.
2) To see the banners on test accounts, which I recommend everyone make a few in their target demographics, you have to fill out some profile information after you finish your registration and confirm your email address.
I see 3-4 different publisherID's on networks either losing a lot of money on testing or making pretty good bank on Singlesnet offers with male demo-target. This works pretty well, since you can see the demographic targeting on all the banners if you test enough, the only problem is that you won't be able to tell if someone is making or losing money just that they have high eCPM's so they are getting served higher in the queue.
The link won't work, it is meant to never resolve. What you need to look at is the image source on the leaderboard or med-rec and you'll see if it's a CPC bought ad versus a CPA/CPM ad that is a GIF (which there are many of still). If the banner is hosted at 1.download.advertise.myspace.com/xxxxx it will be a CPC campaign -- which seems nearly all affiliate driven at this point.
Two examples:
http://1.download.advertise.myspace.com/0e/0d/6c/xxx.jpg
http://1.download.advertise.myspace.com/09/29/bd/xxx.jpg
I cut out the actual file names because I don't want to give away another publisher's banners, however the image source will look something like this. I have an excel sheet for each of my dummy accounts where I track the demographic information in order to ensure that I am running the right offer on the right demographic. Basically my matrix shows me which banners showed up in which sequence for each demographic target -- I also keep track of the destination URL and the affiliate network the offer was on. I've been doing this once every other day and it has helped me out a lot.
Jon -- Thanks for the honest feedback man. It's good to know that there actually is some money to be made with this absolutely shit traffic. As far as my results go, I've spent about $1k testing different niches and made back only about a quarter of it. So far, no good, but I think I might have something up my sleeve.
fremin -- Your approach of tracking other affiliates is good BUT not too good at this stage of the myspace game. You've gotta consider that there are literally 100's if not 1000's of affiliates with deep pockets testing niches and flooding the ad spots. You will be able to spot some good offers but I suggest at least doubling the time you're spending watching an ad before giving it a shot.
Cheers :drinkup: hope everybody's Friday night is going well.
fremin -- Your approach of tracking other affiliates is good BUT not too good at this stage of the myspace game. You've gotta consider that there are literally 100's if not 1000's of affiliates with deep pockets testing niches and flooding the ad spots. You will be able to spot some good offers but I suggest at least doubling the time you're spending watching an ad before giving it a shot.
Cheers :drinkup: hope everybody's Friday night is going well.
Great post, I've seen the same -- my ROI started off pretty low and I've been steadily increasing using landing pages and small creative tweaks.
Social Media is definitely the way to go right now, I see it being a huge boost to the affiliate industry since a lot of the traffic is remant. Anyone have any luck in the international market with social media buys? Bebo is pretty easy to crack since you can go direct or pretty much buy guaranteed placement in the applications easily, but the rest of the networks outside the United States seem much more challenging to crack into.
While not entirely related this is a slightly outdated but pretty well done PDF regarding the state of the remnant display industry that the IAB had commissioned last year. A decent read:
http://www.iab.net/media/file/tep_nx_online_advertising_2008.pdf
you're definitely right there, I pointed out the same in one of my other posts. What I've been doing is tracking everything in excel so I can see the trends per publisherID per offer I see -- so I know when someone pulls a test or they continue it. Either way, it's difficult at this point since everyone is testing but in a few months this will be the best way to make sure you haven't missed any obvious niches and that you are using good creative. You should of course test niches you don't see since that is where you'll really make the cash if you can find a few that stick.
I had one guy running nearly the same offer as I was, but I knew my conversion was better so I ended up grabbing all the banners that I saw publishers running on that page and farmed out some banner development to make sure my banners were hitting the same tone and were just as eye-catching. It's useful but it's not going to make you a million bucks if you don't know what your doing :bowdown:
how is their billing.. is it daily like Facebook?
if i make a campaign set to 10k budget for 10 days and that should be $1 a day, does MS bill me daily $1k or at the end of 10 days just bill me 10k total?
if i make a campaign set to 10k budget for 10 days and that should be $1 a day, does MS bill me daily $1k or at the end of 10 days just bill me 10k total?
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