Namecheap Redesign.

[jimboone]

CCarter I don't have any issues when having lastpass plugin installed on browsers.

 

[erect]

From an academic marketing perspective I'd say that the new redesign .....

From a practical perspective, I'd like to say

THE FUCKING BACKEND IS BROKEN YOU HIPSTER FAGGOTS

I've had a tab spinning pending a purchase for an hour now. Tried live chat twice, first time 40 people in the queue and now 25 or so.

FML

 

[Paper_Chase]

I just purchased a domain name last night through them. If I wasn't familiar with their checkout process already, I would be totally fucking lost. None of their call-to-action buttons stand out. They will see a drastic drop in conversion rate.

@erect: My confirmation page took a minute to load. Very frustrating.

 

[IceToEskimos]

HIPSTER FAGGOTS

This is Seth, he'd like to help you with your purchase but he's too busy working on a Tumblr tribute for a band that hasn't even been formed yet.

You read that right. He liked them before they were even a fucking band, man.

 

[Something]

ITT: people that don't understand good design, commenting on design.

Agree that the search box area at the top is a bit poor (in the sense that the search box doesn't jump out at you instantly) but it's a huge improvement on their old design.

Companies are moving their designs towards more scrolling, larger text, etc, for a reason, too. It's not just a "fad". They test this stuff and it converts better. Phones and handheld devices have gotten people used to scrolling, and so good designers are now realising that they can present information in a more consumable way by incorporating scrolling into their design.

It's change though, and people hate change (as the evidence in this thread demonstrates).

i don't think the redesign of the page is what's gone wrong here - it's the new identity that's come along with it. they've gone for the sort of whimsical folksy-tech bullshit that's usually left to the small-time startups, and it feels completely at odds with the service they provide. maybe they figured there's a goldmine in getting etsy sellers to buy domains or something