Need Help with my PPC Campaign

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okay

smaxor said:
payday loans for example you're looking at a minimum of 1.00-1.50 a click. Doesn't even make sense to consider it below that. As you need to start at 3 or 4 bux a click.
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Yes, you are right. If you want to bid for words like: "payday loans" or "cash advance" or the like, I'd have to push up my minimum bids substantially. However, because I already knew that I didn't have the money to compete for those kinds of words, I decided to focus on lesser known, but still searched for words that imply the same thing. i.e. people in a crunch who are looking for money.

So, I suppose my next question is this: If I can't afford to pay $6 dollars a click for words like payday loans, should I forget about this niche? or should I continue to focus on using these lesser known and less competitive keywords, which may not make me much, but which are a good place to start for someone like me with a low budget?

It's not that I don't want to spend money. I literally don't have it. Should I buy links? instead?
 


Get a credit card if you don't have it, but make sure to stay within your means. Just test out how well the KWs do and if you are profiting, keep scaling.
 
ke111 said:
Yes, you are right. If you want to bid for words like: "payday loans" or "cash advance" or the like, I'd have to push up my minimum bids substantially. However, because I already knew that I didn't have the money to compete for those kinds of words, I decided to focus on lesser known, but still searched for words that imply the same thing. i.e. people in a crunch who are looking for money.

So, I suppose my next question is this: If I can't afford to pay $6 dollars a click for words like payday loans, should I forget about this niche? or should I continue to focus on using these lesser known and less competitive keywords, which may not make me much, but which are a good place to start for someone like me with a low budget?

It's not that I don't want to spend money. I literally don't have it. Should I buy links? instead?
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You're in the wrong niche with that kind of budget.
 
When I start PPC in a loan niche my daily budget is around $50 and my Max CPC is $6-7. Once my QS is great and CTR is flowing, I lower my max CPC slowly and observe the results. Run your campaign for one full week (you're GOING to probably lose some money) and pay attention to the days of the week that convert and only run your campaign on those days or else you're going to have a hard time keeping a good overall CTR (and conversion rate), which is what lowers your CPC.. you fucking retard.
 
ke111 said:
Yes, you are right. If you want to bid for words like: "payday loans" or "cash advance" or the like, I'd have to push up my minimum bids substantially. However, because I already knew that I didn't have the money to compete for those kinds of words, I decided to focus on lesser known, but still searched for words that imply the same thing. i.e. people in a crunch who are looking for money.

So, I suppose my next question is this: If I can't afford to pay $6 dollars a click for words like payday loans, should I forget about this niche? or should I continue to focus on using these lesser known and less competitive keywords, which may not make me much, but which are a good place to start for someone like me with a low budget?

It's not that I don't want to spend money. I literally don't have it. Should I buy links? instead?
Click to expand...

You can't run an adwords campaign for something as mainstream as 'payday loans' or 'cash advance.' Its like any other PPC advice from any lame ass ebook you'll read which says to focus on 'long-tail keywords'

So rather than bidding $6 for 'payday loans'
Bid 0.01 for 'payday loans for people who can't manage their finances and are too ignorant to know that they are being charged 1000% a year for borrowing money that they can't really afford to pay back in the first place'

You know.. something like that. If you don't have _any_ extra money then PPC is NOT THE WAY TO GO! BUYING anything- Not.. The.. Way.. sir.

Read up on link building and do all the work yourself or have a relative that wants to help you 'build your internet empire' for free to do it.

I'd definitely say build up some more money for marketing if you're gonna do PPC and go for a more targeted niche if you're really into the payday loans thing do things like 'payday loans in bumfuck arkansas' - target low income areas (research this on google.)

Thats.. about all I know to tell u sir.

-J
 
using long tail

I like the idea of using keywords by targetting low income locations and using long tail words to compete.

The question is, are people in low income areas on the internet?

I'm going to try this out and report back.
 
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