Negative Keywords

[turbolapp]

I'm trying to filter for negative key words. Lets say my site sales diet pills. A key word is diet. but I don't want people who are typing in children's diet to give me an impression. so for negative keywords I type in -children's diet. My question is: doesn't that take out diet as a keyword too (even though diet is listed as a positive keyword)? I know the solution in this particlular example would be to just do -children's however what about a word that has duel meanings? LIke...bonds. people could be searching for government bonds or bail bonds but they just type in bonds. When I looked it up on google, it recommended that if I wanted impressions bail bonds to remove bonds. Which would be fine if everyone entered in bail bonds ,but for those that are looking for bail bonds but just type bonds wouldn't that remove my impression from the search all together since I made bonds a negative keyword?

 

[indeliblemind]

In this case, you want to use a technique called "embedded match", which is essentally using match types in your negatives. So in your example you want to show up for bonds and bail bonds, but not government bonds. So you negative match the exact match of government bonds. In your adwords account it would look like this:

-[government bonds]

Then you should show up for everything but government bonds. The catch is you have to go through and do every variation, for example -[government bond] would have to be it's own negative. You can do this with phrase match too, but it's a real mind-fuck. Technically -"government bonds" would block government bonds and stupid government bonds and government bonds for kids but not bail bonds or just bonds but to be honest, I have a hard time keeping it straight when I do it that way.

 

[turbolapp]

great advice, It didn't occur to me to do a negative exact match. Thanks!