New Facebook Ad Format

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Ive noticed a significant decline in clicks for a campaign that has been consistent for over 40 days.

Could be coincidence but hasnt happened before.
 
Fb has dropped the ball before. Getting a little greedy? Losing touch with their core community? I'm not seeing this new layout yet. On the surface I think it will lower overall ctr. only one way to find out.
 
It's real obviously, but I don't know if this is one of several adboard variations they're testing, or if everyone's ads will change to this.
 
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