NEW Facebook Ads



Has anyone heard if facebook plans on creating an option for negative keywords? No point in slinging berries to people who have exercise under activities.
 
What Procedure to lower Bids did you guys have the most success with?
I know some people posted in here but well, its 64 pages and I have no clue where.

So far I've been pausing, then wait about 12h lower the bid and restart it. Anyone have a better method? It always takes a while for traffic to be up as high as before.
 
What Procedure to lower Bids did you guys have the most success with?
I know some people posted in here but well, its 64 pages and I have no clue where.

So far I've been pausing, then wait about 12h lower the bid and restart it. Anyone have a better method? It always takes a while for traffic to be up as high as before.

1. Figure it out on your own.

or

2. Read the fucking thread.
 
What Procedure to lower Bids did you guys have the most success with?
I know some people posted in here but well, its 64 pages and I have no clue where.

So far I've been pausing, then wait about 12h lower the bid and restart it. Anyone have a better method? It always takes a while for traffic to be up as high as before.

I've noticed quite a lot of inconsistency with suggested bidding. For example, if I have two ads targetting identical demographics but with a different ad title, the recommended bid can be hugely different. It also varies when attempting to later adjust the bid price.

I've found lowering bids by small increments on a few ads seems to work okay, but it reduces impressions. I usually try to start lower, and increase my bid if I don't recieve any impressions. Then relaunch a similar ad on tighter demographics with a lower initial bid.

J.Dupre had some useful information on his blog, if you haven't read it.
 
can someone explain to me why facebook cares what my ctr is when im bidding cpm? I get why I care, but why does ctr affect my impressions when im paying the same regardless of how many clicks I get.
 
Facebook need's a system where people with a 90%+ ad approval rate get placed in a fast-track lane.

On a side note, the ad approval speed is great right now.
 
can someone explain to me why facebook cares what my ctr is when im bidding cpm? I get why I care, but why does ctr affect my impressions when im paying the same regardless of how many clicks I get.

because they are super anal about trying to figure out what users "like" i guess. If no one is clicking, they assume people don't want to see it.
 
Facebook does behave weird, I have 250 different images inside 1 campaign, and even though bids/text are the same for all ads, theres 1 particular image that gets 100x the impressions. And this happens on every campaign when i split test different age groups, always the same image.