How do you go about lowering your bids in order to get the lowest CPC. In google I tend to reduce my bid by about 1c per day after 2 weeks of keeping it high. Is the rule the same with FB or do you have success with lowering it quicker. I've finally got something converting but I don't really have the budget to lose money for a long period of time...
yep, start higher and lower as you see fit. lets say you start at .55 cents...and you're getting a ton of clicks...lower it to whatever the average is and see if you see get clicks...rinse and repeat