NEW Facebook Ads
- Thread starter Jon
- Start date
It is once again reaching the point where it isn't worth my time trying to get ads approved on facebook. No wonder facebook is losing money.
OK, but what does that have to do with cost? Unless they're planning on slapping ads that don't comply with high bid, nothing. Just another reason for disaproval.
Whats this 'good rating/bad rating' business?
I'm thinking that each ad may have just a tiny bit of votes. If any at all. No one is interested in voting for ads, they're just interested in clicking them. Say I have an ad that has 500 clicks. If it's a good one I'll get maybe 2-3 votes up for it? Call me pessimistic but I really doubt real people will use the voting system. And if down voting competition becomes a wide spread thing i can see each of my IQ offers getting a couple down votes within a day or something.
But then again, i'm just guessing outa my ass here, let's hope i'm just an idiot.
Volume about 1/6 of where it's normally at, CTR about the same. Conversions were low as shit today too :-/
Exactly, and if somebody clicks on the ad and doesn't like it, chances are they won't come back just to down-vote it, they'll just move on and not waste their time.
My 2cents at least
Exactly, and if somebody clicks on the ad and doesn't like it, chances are they won't come back just to down-vote it, they'll just move on and not waste their time.
My 2cents at least
To be honest I'm not sure how they're rating system works, beyond the thumbs up thumbs down. Its been said before, but it really does seem that a catchy image can go a loooooooooong way on fbook. Regardless of bids, demos, keywords, budgets, whatever, a catchy image can get you cheap ass clicks. Will there be more transparency? I doubt it.
Here's the rest of the email, sorry for not passing this along with my other post, I was at work and in a hurry:
"[FONT=Calibri, Verdana, Helvetica, Arial]I am writing to give you an update in advance of some changes you will see in our ad review process this week. As part of our ongoing effort to connect users to content they’re interested in, we constantly work to show users the ads that are most relevant to them. Ad quality and user feedback have always been important considerations for Facebook Ads, and help determine what ads are actually seen by users. In general, ads that receive negative user feedback are less likely to be shown to users, and may not even run at all. Users have given us negative feedback about deceptive recurring billing practices. We’re taking those claims very seriously and are taking care not to accept ads that may feature such practices in the Facebook Ads system. We’re also working to expose more information to advertisers about user feedback and the quality of their ads.
If you have questions about this or want specific feedback about how this may affect your campaigns, please contact me. For your reference, I have included the updated Section 18 of our Advertising Guidelines below which will tentatively be released on Wednesday 3/4/09."
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Here's the rest of the email, sorry for not passing this along with my other post, I was at work and in a hurry:
"[FONT=Calibri, Verdana, Helvetica, Arial]I am writing to give you an update in advance of some changes you will see in our ad review process this week. As part of our ongoing effort to connect users to content they’re interested in, we constantly work to show users the ads that are most relevant to them. Ad quality and user feedback have always been important considerations for Facebook Ads, and help determine what ads are actually seen by users. In general, ads that receive negative user feedback are less likely to be shown to users, and may not even run at all. Users have given us negative feedback about deceptive recurring billing practices. We’re taking those claims very seriously and are taking care not to accept ads that may feature such practices in the Facebook Ads system. We’re also working to expose more information to advertisers about user feedback and the quality of their ads.
If you have questions about this or want specific feedback about how this may affect your campaigns, please contact me. For your reference, I have included the updated Section 18 of our Advertising Guidelines below which will tentatively be released on Wednesday 3/4/09."
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The one things that has changed in the last few days that may have had an impact is that ads are now also shown on business pages as well - down the side, same as in profiles.
Here's an interesting statistic though - FB reckon that in Feb they added an extra 9 million 'active' users in the US alone, up to 55 million monthly active users now. (I dont know how they define active, ie if it includes people coming back after not logging on for 3 month and thus becoming 'active' or if its talking about new accounts only)
More than 20% growth in 1 month is fucking huge.
Here's an interesting statistic though - FB reckon that in Feb they added an extra 9 million 'active' users in the US alone, up to 55 million monthly active users now. (I dont know how they define active, ie if it includes people coming back after not logging on for 3 month and thus becoming 'active' or if its talking about new accounts only)
More than 20% growth in 1 month is fucking huge.
It won't be long before hundreds of fake accounts in proxies start flagging certain ads up and down,.
Same here, old ones gone to shit, new ones are running smooth. Submit new campaigns.
Something is definitely going on today. Yesterday, everything was roaring along.
This morning, all of my ads, even the ones that were just approved last night, and even the ones in new campaigns, are getting next to zero impressions. This is true across three different accounts. Everything is shut down ..well almost shutdown. I'm getting one, or five, or twenty impressions an hour on each ad.
Obviously, we're due for another asshat announcement from the advertising geniuses at Facebook.
This morning, all of my ads, even the ones that were just approved last night, and even the ones in new campaigns, are getting next to zero impressions. This is true across three different accounts. Everything is shut down ..well almost shutdown. I'm getting one, or five, or twenty impressions an hour on each ad.
Obviously, we're due for another asshat announcement from the advertising geniuses at Facebook.
Yesterday when I was on my general user facebook account I was getting zero ads displayed down the side while out browsing. Fuck knows why they would want a load of white space down there instead of the cashcow.
well, I guess the new advertising on business pages they were so excited about went real fucking well! Not.
I've got a campaign that's clearly labeled as Paused roaring along and converting at double what it was yesterday. Awesome, I am going to pause all my campaign and watch the Phantom Ad money roll in.
I've got a campaign that's clearly labeled as Paused roaring along and converting at double what it was yesterday. Awesome, I am going to pause all my campaign and watch the Phantom Ad money roll in.
I paused everything last night 3am EDT and it continued to send traffic. Obviously some fucking glitch. How do I document this, I'm not paying for the last 6 hours of traffic... I've taken screenshots, but it doesn't reveal anything because I know the traffic is coming on my back end. Would you talk to your rep or just bitch if they hit you with charges for all of it?