like
im guessing this is to do with the like function, impressions dropped shortly thereafter its kickoff.
Here is the PDF I was sent on how it works from FB (useless) Ill get rid of this tomorrow.
"[FONT=Calibri, Verdana, Helvetica, Arial] Hope you are doing well. As you may have already noticed, we are replacing the thumbs up and thumbs down icons in ad space with “Like” and “X”. Below I’ve included information on why we made this change and how it works. Please feel free to reply to this email with suggestions/feedback and I’ll be sure to forward this on to the product team.
Rationale for implementing: “Like” and “X” are familiar actions Facebook users use to attribute value to various objects on the site. In addition, this change supports our mission to increase engagement by allowing users to express themselves and share this expression with their friends (see the attached social action implementation screenshot). When a user “likes” an ad, their friends will be able to see that action in their version of the ad.
How it works: It works the same as thumbs up and thumbs down plus the social action part. “Like” and “X” are a way for users to give us quick and easy feedback on the ads they are seeing. We take this feedback into account as we continue to improve our advertising systems for all advertisers and users. If a user chooses a positive rating for an ad, the status in the add changes to “Like” and subsequent impressions delivered to their friends will include the action (ed. Andrew liked this ad.). If the user chooses “X”, a dialog box will be initiated asking for them to quantify why (e.g. offensive, repetitive, etc). Their rating impacts ad delivery in the same ways thumbs up and thumbs down did. The users’ ratings may not immediately affect how often they see that ad or similar ads."
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