Spoken like a true GUESS. How about taking a look at facts instead of guessing-
A) how many adboards on multiple accounts have you seen in the last week?
B) And if you have seen lets say, over 100 various demo/acct adboards, um, how many ads on those adboard are lets say, affiliate marketing ads, vs local advertiser, brand advertiser, product advertiser, and basically principals?
C) If you think the winner for the majority of ads is am'ers....YOURE crazy.
Advertisers are coming into the online space like never before. And its not just on facebook. Go to yahoo and ask them about remnant space. There is hardly any. Ask them if the rates are going up or down. Its UP. Look at search rates and see if they are trending down..theyre not...
Advertisers want MEASUREABLE results..the kind of results OFFLINE media have a hard time providing. Online advertising provides strict measurement and stats.
You better start optimizing the shit outta your campaigns, cuz big money is coming in...and they dont want 50-100% roi. Theyre more than happy to BREAK EVEN.
Oh yeah- what time of year is it people? Its the HOLIDAY SEASON. No one wants to advertise NOW, do they...
I am just going to continue my rant, but you need to stop acting like the #1 advertising analyst of the century and shut the fuck up.
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I'll start off by tearing apart your assumptions on what makes up the Facebook Adboard
B) And if you have seen lets say, over 100 various demo/acct adboards, um, how many ads on those adboard are lets say, affiliate marketing ads, vs local advertiser, brand advertiser, product advertiser, and basically principals?
104 profiles in my scraper, to be exact.
Of the top 100 longest running ads over the past week of "jacked-up" bids: roughly 50% affiliate ads, 1 ad for Great Clips, and the remainder are local advertisers and fan pages.
Hmm...I fail to see the branders that are currently jacking up bid prices.
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Next, I think I'll tear apart your assumption that the improving economy will screw affiliates (hint, it won't).
Are we going to see advertising costs increase as the economy does? Yes. Before the economy took a nosedive, were branders ruling the advertising space? No. In August of 2002, the average rate card CPM was $20.06. It dropped to $11.53 in October 2003, and then had risen to $12.56 in March of 2004. CPM rates CONTINUED TO RISE until late 2007, when the current recession hit and rates naturally declined. In between late 2003 and late 2007, were these rising CPM rates choking off affiliate marketing and performance marketing in general? No dipshit, just ask any of the WF members who were here when the forum was founded back in 2006. In fact, these fluctuations in CPM rates created innovative ways of improving ad performance - such as geo-ip targeting that we take for granted today.
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Advertisers want MEASUREABLE results..the kind of results OFFLINE media have a hard time providing. Online advertising provides strict measurement and stats.
You're a dumbass to even think that brand and performance marketing are mutually exclusive. 'Nuff said.
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Go to yahoo and ask them about remnant space. There is hardly any.
WTF are you talking about affiliatefail? With exceptionally large pubs like Yahoo, about 10%-60% of their inventory is remnant, and this varies according to the economy. Right now, they aren't even close to the 10% mark.
Ask them if the rates are going up or down. Its UP.
Thanks Captain Obvious, you realized that advertising rates go up as the economy improves! Good job!
Look at search rates and see if they are trending down..theyre not...
OOO, spooky.
Advertisers are coming into the online space like never before. And its not just on facebook.
I forgot that October was international "Advertisers Flood the Internet" month. My bad.
