Newbie facebook question:
I've switched a campaign to CPM, it's running alright (CTR 0.3%, 100 clicks per day, small demographic of 50k). Average CPM is $0.18, my bid is $0.20 (was $0.50).
Will CPM drop automatically over time as your campaign builds credibility/history like in AdWords?
Thanks!
Hi Shaun,
Thanks for writing in, we certainly appreciate your efforts to remain compliant with our guidelines. We do not allow location (city or state) to be called out in the ad text. This is in addition to personal user attributes such as gender and age.
Please don't hesitate to let me know if you have any other questions.
Thanks for contacting Facebook,
Dax
The Affiliates Team
Umm can anyone else not sort the ads by clicks, impressions, or amount spent? Only ctr, cpc and cpm seems to work for me.
The new "pricing feature" is just facebook's lame attempt of forcing newb advertisers to pay for ads at their "recommended bid price" ..aka 60cent-2$/click, and in the process, jacking up the bids mad high.
Facebook's playin dirty..
The new "pricing feature" is just facebook's lame attempt of forcing newb advertisers to pay for ads at their "recommended bid price" ..aka 60cent-2$/click, and in the process, jacking up the bids mad high.
Facebook's playin dirty..
Facebook seems to have changed the "Create an Ad" page. Nothing new, just positioned things differently. What's up with these useless updates? All it's doing is breaking my fbadmanger.
Mine is working fine.
That typically means your CTR is too low in comparison to others for the same demographics.
It frustrates me too. I launch one ad and get thousands of dollars a day in profit, over the next 2-3 days it slowly drops lower and lower in CTR till it isnt profitable. I go and launch multiple new images and although they are profitable and even higher bid I just cant get any volume. It almost always, for me at least, has to do with the CTR.
I find if I am already paying the top end of Facebook's CPM suggestion the only way to get any more substantial traffic is to increase my ads CTR. After doing that I sometimes see my traffic jump 5-10X. Not always easy to do, but when it works, it works well.
It isnt simply the CPM that Facebook cares about, it is also the ads CTR. Which makes sense as they want a good user experience.