New Test Results: Embedding a Visitors First Name in Headlines

[vishen]

Hey guys

Was playing around with the strategy of embedding a visitors name in a headline and gauging the clickthrough rate to purchases.

I saw a 46% boost in CTR - which is way higher than most things I test out.

The results were very very interesting. I blogged about it and added some screen shots here:

Headline Personalization - The Impact of Seeing Your Name in Headlines

Anyone else tried stuff like this?

 

[Jon]

Thanks for another thoughtful link dropped in a thread by you. I'm really starting to appreciate it even more! ::sarcasm::

 

[claudek]

I believe this would work - mainly with those that are not so web savvy. My mum signed up for some astrology thing (or something tied to it) and received emails that seemed so personalised . All weblinks form the email showed her name and it looked all so personal. Many would buy or click on stuff because of this.

Now if I see something like that, my thought is more on what script they used to display my name.