Niche Question.. CTR stays the same, but impressions going down

[Josh P]

If I'm getting roughly the same CTR with adwords, but the impression are going down, does that just mean people are searching as much? It's weird, because with the shopping season coming, my niche should be increasing. You think this just could be the difference between a Sunday and a Wednesday or something?

 

[emp]

Depends on your niche, but for me, weekends are always slooooow (still, babe sites tend to do better on fridays and sundays than any other day.)

::emp::

 

[Josh P]

yea, I've already had more hits today (day's really only half over) then I had all of yesterday, so I'm thinking it'll pick back up during the weekday.)

 

[arz]

Could it be that other advertisers are gearing up their campaigns and pushing your positioning lower? That would obviously affect the number of impressions.

 

[Xrproto]

Depends on your niche, but for me, weekends are always slooooow (still, babe sites tend to do better on fridays and sundays than any other day.)

::emp::

Hmm...going to have to do something with babes to cushion the weekends.

 

[Josh P]

hmm, yea.. my position has gone from like 10 to 16.4...so I think you're right. you think I should increase my CPC by a cent or two?