Pay Per Call
- Thread starter r3p1v
- Start date
"Well, what I think about Pay Per Call, is that if you're going to do it, you need to have people call so that you get paid."
I think it really depends on what you're offering. Some things get a better response than others, and I think pay-per-lead would be much better. If you're paying for lead, then it's up to them to make sure they're targeting the right people (ie: not paying for someone to call a pet store about a real estate offer)
We’ve long known that calls are much more valuable than clicks to small businesses in particular, but also to many larger entities with call-center sales operations. However it’s taken PPCall much longer to get going than expected. Pay-per-call is not as easy as it appears on the surface. If your local business is being pitched by a provider who just provisions a few tracking numbers, begins charging for calls and then expects to roll in the dough, you need to be prepared to ask a few hard questions. Just prepare your professional websites with these options just in case it allows you to reach more clientele.
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There are many ways to integrate a pay per call campaign within your current traffic sources. The lead quality is, normally, a lot higher of quality than that of a simple lead submission form. This allows for higher payouts and new insights to be available for the publisher. If you haven't given it shot yet, I'd recommend starting with a pay per call campaign and try both WAP ads and web landing pages. I have a few running myself internally and it's definitely something to look in to.
Pay per call has been surrounding for a while but it is becoming more traction as more affiliates are seeking for possibilities to monetize offline marketing or other untraditional kinds of advertising and pay per call offers affiliates, networks as well as merchants a way to begin tracking those sales..