"phrase" vs [exact]

L

lose lose win

gnothi seauton
Aug 3, 2011
999
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I'm doing a review site for a "blue collar" niche, and when researching the kws I can't possibly understand how the results showing up for "phrase" search would not apply to my site. I can completely understand how broad is useless, but if phrase requires that my 2 word kw is searched for in conjunction with other words...how can that traffic not be applicable to my site? There is no way these 2 words could be associated with anything else. What am I missing?

main kw has 150k phrase local and 5k exact
first sub-kw has 60k phrase and 8k exact
second kw has 20k phrase and 3.5k exact
3rd has 13k phrase and 4k exact

The niche i'm doing doesn't really have a quality review site, so I feel if I can rank it, it will succeed. Also, in my day job, I work very closely with this niche and have full access to all the equipment I'll be reviewing. I will be able to offer unique, quality content with real world pics to accompany.My boss is already impressed I have a website in our niche (of course, he doesn't know it sucks, or that it's my fucking ticket out), and has given me permission to sell product through the site and collect my 10% commission. Also, I'm already paid to go to trade shows, so there is more potential unique content that doesn't cost me $.

Am I headed in the right direction with this? I know it's impossible to say for sure, but guesses are welcome.

It seems that I could sort-of combine my gay ass day job with the development and learning experience of my first real site, then it would be win win, but if there is no traffic then, of course, I don't want to waste resources. I plan on investing quite a bit of time and money to build a quality site.

This is my new plan of attack after abandoning my thin adsense assembly line plan. big thanks to DanWesson for that advice, I now see the error in my logic--very short term.

thanks for reading.
 


I should also say that these are not overly easy kws, of course, i could be mis-interpreting that data as well. I wouldn't say they are impossible but def not easy. Initially, I wanted to start with something that had easy to moderate competition, but I feel confident (kinda) that I have something to offer this niche that is missing from the serps. That's what matters no? Plus, I'm just now really starting to grasp the power of the internet--if I could brand this site in a year or two, I could use it to gain leverage in my "real" job, and possibly even convince them of pursuing more of an internet presence, and maybe even lead the way.

Lol---think I've read "The magic of thinking big" too many times.
 
Your current day job and connections sounds like a great way to get started on a quality review site. (And if your boss is impressed already by a site that "sucks," doing a little SEO with their online presence will have him fucking creaming his pants.)

As far as the keywords, are you talking in terms of doing PPC or on-page SEO? For a review site you might be fine picking up traffic for "green milling machines" as well as "warranty on green milling machines" or "wholesale green milling machines" or "green milling machines in puerto rico." But if you're paying per click, you have to be careful. Just when you think the words couldn't be associated with anything else, some Googler will surprise you!
 
sorry I should have been more specific, I'm strictly talking about SEO.

so you are suggesting I go for more long tail, easier competition kws?

Thanks for the reply.
 
Well if you're just talking SEO, I'm not really sure what you mean with your first question. You can target whatever keywords you want really.
 
Adwords campaign to id the the legit kw's before building unnecessary content / pages on the wrong set. The data gained from ppc in a few days could save you weeks to months of targeting the wrong group of kw's. Think about buying and building a zillion backlinks to the wrong phrases and not finding out until second quarter of 2012. As mentioned you and your boss that might be 3rd generation in the business will be surprised what is typed in and what will actually convert. A few days of ppc allows you to see into the future of an seo website.
 
Elvis said:
Well if you're just talking SEO, I'm not really sure what you mean with your first question. You can target whatever keywords you want really.
Click to expand...

Yes, but I don't want to over commit on lower volume kws. Am I wrong in thinking there should be a direct correlation between resources spent and traffic volume? I plan on going forward with this site regardless, I.m just trying to gauge the appropriate amount of effort to be made.
 
Uptime said:
Adwords campaign to id the the legit kw's before building unnecessary content / pages on the wrong set. The data gained from ppc in a few days could save you weeks to months of targeting the wrong group of kw's. Think about buying and building a zillion backlinks to the wrong phrases and not finding out until second quarter of 2012. As mentioned you and your boss that might be 3rd generation in the business will be surprised what is typed in and what will actually convert. A few days of ppc allows you to see into the future of an seo website.
Click to expand...

Back in my strictly researching (procrastinating) days I remember reading about using PPC as a way to optimize your SEO sites. It makes total sense to do it this way. Especially if you have goals of branding the site.

I'd be pretty clueless on how to do this, any pointers or links?

Also, how much of a budget would I need to implement this? I know, hard to say...just looking for guidelines.

thx for posting that...I know in the long run it will be money well spent, and actually, money saved.
 
If you're doing SEO, only care about the Exact value.

As far as rankability, learn how to analyze the first page competition and see if you can beat all of them to push your way to #1. The basic concept is Domain Authority (PR, Age, Dmoz, Yahoo, BLD) and Page Authority (BLP, and on-page optimization).
 
So if i'm understanding correctly, there is no difference in strategy when marketing a brandable site vs an adsense site?

Seems as if there would be.
 
lose lose win said:
So if i'm understanding correctly, there is no difference in strategy when marketing a brandable site vs an adsense site?

Seems as if there would be.
Click to expand...

Define marketing.

If we're talking about SEO then yes, no difference.
 
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