PICS! and stats of a failed FB campaign. Advice please

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bluebuddha

bluebuddha

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Apr 11, 2008
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First try on FB, and still very new to AM in general. I did another offer after this which had a CTR of 3% (also FB). It wasn't music related, and I spent $50 and made $8. Crap, but it was encouraging after this campaign. Any advice greatly appreciated!

But I'm curious why this campaign did so poorly. Is it because Rhapsody's LP sucks?

This is the offer: Rhapsody To Go — Unlimited Access to Music for MP3 Players

CJ stats:
cjss.jpg



FB stats:
fbstats.jpg


Here are the three ads on the bottom. I'm surprised the last one had so many clicks.

ad2.jpg
ad3.jpg
ad1.jpg
 


1. 31 clicks is not enough to judge campaign performance. Not nearly enough.

2. Does the offer require the user to provide their credit card? Facebook users are probably not going to respond well to that, more often than not.
 
Here is who I'm targeting the JT/4 minutes ad to:
You are targeting people between 18 and 24 years old in the United States who like Hard Candy, Justin Timberlake, Listening To Music, Madonna, Music, Music Videos, Nsync, Timbaland, or Timberland.
Click to expand...

Here is who I'm targeting the Rihanna ad to:

You are targeting women between 18 and 24 years old in the United States who like Dance Life, Dancelife, Dancin, Dancing, Dancing With The Stars, Jennifer Lopez, Listening To Music, Mtv, Mtv Shows, Mtv2, Music, Music Videos, Radio, or Rihanna.
Click to expand...

and for the Limewire "music?" ad, I'm targeting:
You are targeting people between 18 and 25 years old in the United States who like 50 Cent, Alicia Keys, Alternative Rock, Backstreet Boys, Britney Spears, Busta Rhymes, Car Audio, Celebrity Gossip, Chris Brown, Dancing, Fall Out Boy, Good Charlotte, Hip Hop, I'll Listen To Anything, Ipod, Ipods, Justin Timberlake, Lil Jon, Lil Wayne, Listening To Music, Lupe Fiasco, Macy Gray, Madonna, Mariah Carey, Mtv, Mtv Cribs, Mtv Shows, Mtv2, Music, My Ipod, Nsync, Onerepublic, P. Diddy, P.diddy, Radio, Rap, Rap & Hip-hop, Rap And R&b, Rapping, R&b, Rick Ross, Rihanna, Rock Music, Songwriting, Timbaland, Usher, or Writing Songs.
Click to expand...

Did the Limewire ad get more clicks because I target more specifically?
 
The answer is before your eyes, each one of your ads containing the word "free" got some clicks (two in title, one in body) so that pretty much sums
up the FB market

Also the market you are probably targeting with that offer (tech savy college kids who already get shit for free) are unlikely to whip out their CC for a
free trial of a software they probably already got for free..


I gave up trying to be legit with FB, I now treat it like a fickled whore
and slip it only email and zip submits....
 
I'd say your leads aren't going to be quality conversions. You advertise as "free", but Rhapsody isn't.
Like the programs I offer, sure, the software and the downloads are free, but the payout for the "membership" (or whatever you're billing it as) still has a cost... it causes a cognitive dissonance, and people go "But you said free! Whinge!" and then leave.

Also, by and large, FaceBook doesn't convert too well on this sort of stuff in the first place.
People can listen to music for free by streaming it, and although it wastes a hell of a lot of bandwidth, and takes longer to stream than it does to download, they don't really seem to care/notice.
 
Thanks for the suggestions. Definitely gonna be trying to slip some email/zip submits through from now on.

How many clicks are enough to determine overall performance on FB?

and how can I improve the ad copy?
 
Well :

First: fb users would first look at the picture, you have to make sure that the image is something that is eye candy. Saying this it has to be something, either some hot chic, some PETA type thing, or maybe even some political party everyone wants to rave over. (just throwing some ideas) Once you catch them with the image...

Second: the second thing they look at is the bolded text... obviously everyone knows this... but in the mind of a user (the time frame to look and translate the pic and then look at the text is .09 ms... err propably less) if you can create a connection between the picture and the bold text up top... something that calls them... or what marketers call hooking. Then you basically got them.

Last:The body of the text is basically where the users glance over. This is where you wanna throw keywords at them, and if possible use NLP (it's called neuro linguistic programming) the brain can skim over and translate to itself faster then you can think it.... so by the time a user glances over the body of our add he already has in his brain free, give me, my benefit, and all for me. We human beings are very individualistic, so start off with that.

And i hope you goodluck buddhab00, on your AM Career.

hit me up on aim or private message me if you need anything more...

-kazi
 
bluebuddha said:
Thanks for the suggestions. Definitely gonna be trying to slip some email/zip submits through from now on.

How many clicks are enough to determine overall performance on FB?

and how can I improve the ad copy?
Click to expand...

This was burried somewhere in the FB thread. To improve your ad copy just TEST. In large I would argue that your ad copy doesn't count for much in FB ads, your image does. Thus, make 10 ads to the same market (ie. 10 ads to people who like JT) with 10 different images, all using same title and ad copy and run it (hopefully for 50-100 clicks). One you find out which one (or two if you're lucky) get the highest CTR, delete all the other ads, and make 10 more with different titles, and let them all run. Again, find which ad title has the highest CTR, then make 10 ads with different ad copies, and let them run. By the end of the day you should have at least one (or a couple) ads that you know will get you a high CTR (which = low CPC)

Try and vary the styles of your ad copies and images as much as possible to get some relevant results in your testing.

Goodluck.
 
Get some cool images.

Please some without the stupid "play" symbol overlaid on them.
Get rid of the "rhapsody" logo.

Try a linebreak between textextext and "try rhapsody 14 days for free"

Bold the call to action.

Also:
The image you are using for "music" is really shitty.. I can not make any sense of it.

::emp::
 
I have been tryoing for over a month to run a profitable campaign on facebook ads and I keep wasting my money. Maybe it's me but I think they are not worth it anymore....
 
College kids are never going to pay for music. You're better off targeting 40 somethings who don't know any better.
 
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