Pitching a business model?

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WayOutWisdoms

WayOutWisdoms

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Jun 2, 2009
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Has anyone here ever sought an investor to back an idea for a "business model?" (without surrendering full control over the model)

I'm not gonna get into great detail (for obvious reasons) as to what I have in mind, but for shits and giggles let's say I am piss poor broke, and need $10-$50k to launch a massive marketing campaign, with a very promising response, and quick revenue builder...

How does one pitch the idea to those with "deep pockets" without risking a rejection, and them stealing the idea?

There's really no product to patent, and I'm considering Copyrighting the business script, but what can I do to protect my idea?

I met someone, who knows someone who'll likely "flip" the cash, but I'll be looking at like 20% interest over a 24 month period.

If it fails I probably will never 'walk' again if you catch my drift, but it's soooo huge...I can't even sleep! (plus, I can still market without legs:1bluewinky:)

Has anyone ever sought an investor, and come away better for it? -or should I exercise more patience and caution, and do it all myself?

I can do it without money, it'll just take longer...any advice?
 


Try a smaller campaign first to see if whatever you're thinking of actually works.
 
Look no investor is going to give you 50k just because you say you have a great idea. If your idea is so freaking great you can just do it yourself. Start small, and then build up using the revenue you generate from the small campaign.
 
  • Do a test for proof. But do it in such a way that people won't figure out what your idea is during the testing period. Present the results as part of the pitch.
  • Have a non-disclosure agreement with anyone you pitch to. But don't have the illusion that it will actually stop anyone from stealing the idea. Better yet, don't pitch to anyone who remotely has the skill to execute the plan with their own team.
  • If you can't protect the idea, then its not a long term investment. Its a short term blitz, where you have to have everything set up ahead of time, and then milk it large for a short time until everyone figures it out. For 10 - 50k its realistic that someone would invest.
  • Get investment from your family. In real life, most startup investment is from neighbours, friends and acquaintances.
  • Buy a book about the subject. The kind of investor you are looking for is called an "Angel Investor".
 
You are not being realistic.

First, if you are willing to risk 20% interest over two years you are taking unneccessary risks. The interest rate alone makes it unworth it with an unproven idea.

Second, without any proof of the results you are just dreaming. I know you think it's a great idea. I've been in that boat too - I own a successful offline business. I've had MANY great ideas. About 10% of them panned out. There's no way to know until you try them unfortunately.

The cure for that is to take measured risks. Try studies, tests, etc, with known risks and acceptable losses.
 
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