This is sorta long, please bear with me.
So I started up Keyword Elite 2.0 and did a search for colon cleanse and it returned several hundred keywords. I then took the keywords AS-IS and took them into my AdWords account to the estimator to see what it would potentially cost me to run a campaign. Of course, there were some words that you would not want to bid on like COLON ($2.25 - $2.87 CPC with approx 1,600 - 2000 clicks per day) or CLEANSE for much the same reasons.
The others seemed OK - range in CPC between $2.25 and whatever.
Then I took those keywords and plugged them into KWE Market Research Sleuth and got pretty much the same information. Though it did return some CPC as low as $0.05 but I don't think those would trigger any actions as they were keyphrases such as "pros and cons of colon cleansing" or "dutch international colon cleanse".
Anyway using the same tool I ran the CPA Magnet to see what offers are out there and there are quite a few... some from Clickbank that pay out around $14.84 - but obviously more difficult to convert and always the risk of returns. Then there are the CPA networks such as NeverBlueAds that lists a payout of $32 all the way to $40 -- I am guessing that this payout is for someone getting a free bottle of the stuff for S&H -- is that correct??
So I am guessing that the strategy would be to try out the 5 different CPA programs on NBA first to see which one converts the best.
Now I'm reading that direct linking isn't the best option.
So would the process be to purchase 5 different domains, one for each offer OR one generic domain with 5 keyword rich sub-domains off of that?
Next run groups of keywords for certain sub-domains, so keyword group 1 might contain 100 or 200 keywords but route them to sub-domain #1 (or TLD 1), next set of keyword to the next sub-domain or TLD etc.,
Am I getting this right so far?
The sites that you set-up, it sounds like are better off to be static rather than WP/CMS/BLOG and the landing page could potentially be what the CPA site actually is but within the LP you have links to additional articles to try and capture some organic search results.
Am I still getting this right, so far?
So suppose I run a campaign and get 100 clicks per day at $2.50 = $250/day. If I can convert 1% @ $40 CPA = loosing A LOT of money, 5% @ $40 CPA = loosing only a little money, 10% @ $40 CPA = making some money.
So why would you run a campaign like this unless you could get clicks REAL CHEAP.
Is building a quality site going to help keep the CPC low, or is that what the gurus are using to blow you over and buy their $$$ courses?
The keyword "free colon cleanse" costs $2.48/click with estimated 4,000 organic clicks and 400 paid clicks and there are 8 campaigns running for it (all according to Keyword Elite).
Am I missing something here, or isn't this a "good" campaign to run?
What are the chances of getting 10% or more conversions on your clicks? I realize that your ad may not get 400 clicks or whatever the estimate is as there is an equal chance for each ad to get a click or not get a click.
Looking forward to what you think...
...no, not plugging KWE. It's just the tool I'm using.
So I started up Keyword Elite 2.0 and did a search for colon cleanse and it returned several hundred keywords. I then took the keywords AS-IS and took them into my AdWords account to the estimator to see what it would potentially cost me to run a campaign. Of course, there were some words that you would not want to bid on like COLON ($2.25 - $2.87 CPC with approx 1,600 - 2000 clicks per day) or CLEANSE for much the same reasons.
The others seemed OK - range in CPC between $2.25 and whatever.
Then I took those keywords and plugged them into KWE Market Research Sleuth and got pretty much the same information. Though it did return some CPC as low as $0.05 but I don't think those would trigger any actions as they were keyphrases such as "pros and cons of colon cleansing" or "dutch international colon cleanse".
Anyway using the same tool I ran the CPA Magnet to see what offers are out there and there are quite a few... some from Clickbank that pay out around $14.84 - but obviously more difficult to convert and always the risk of returns. Then there are the CPA networks such as NeverBlueAds that lists a payout of $32 all the way to $40 -- I am guessing that this payout is for someone getting a free bottle of the stuff for S&H -- is that correct??
So I am guessing that the strategy would be to try out the 5 different CPA programs on NBA first to see which one converts the best.
Now I'm reading that direct linking isn't the best option.
So would the process be to purchase 5 different domains, one for each offer OR one generic domain with 5 keyword rich sub-domains off of that?
Next run groups of keywords for certain sub-domains, so keyword group 1 might contain 100 or 200 keywords but route them to sub-domain #1 (or TLD 1), next set of keyword to the next sub-domain or TLD etc.,
Am I getting this right so far?
The sites that you set-up, it sounds like are better off to be static rather than WP/CMS/BLOG and the landing page could potentially be what the CPA site actually is but within the LP you have links to additional articles to try and capture some organic search results.
Am I still getting this right, so far?
So suppose I run a campaign and get 100 clicks per day at $2.50 = $250/day. If I can convert 1% @ $40 CPA = loosing A LOT of money, 5% @ $40 CPA = loosing only a little money, 10% @ $40 CPA = making some money.
So why would you run a campaign like this unless you could get clicks REAL CHEAP.
Is building a quality site going to help keep the CPC low, or is that what the gurus are using to blow you over and buy their $$$ courses?
The keyword "free colon cleanse" costs $2.48/click with estimated 4,000 organic clicks and 400 paid clicks and there are 8 campaigns running for it (all according to Keyword Elite).
Am I missing something here, or isn't this a "good" campaign to run?
What are the chances of getting 10% or more conversions on your clicks? I realize that your ad may not get 400 clicks or whatever the estimate is as there is an equal chance for each ad to get a click or not get a click.
Looking forward to what you think...
...no, not plugging KWE. It's just the tool I'm using.
, though the tone of it goes along well with who you picked for your avatar.