Please review my landing page

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plasticBrain

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Dec 13, 2007
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I was wondering if some of the WF gods would help a noob out and give me a review of my first "real" landing page.

I just recently got into AM (thanks to the motivational threads here at WF) and I am ready to test some of the stuff that I have learned. Generally speaking I have no fucking clue what I am doing (but I'm actually trying -- not just sitting on my ass!)

I would greatly appreciate any advice that you may have to offer. I have pretty thick skin, and since this is my first attempt I am expecting to be flamed and for everyone to say that it sucks...With that said, here is my link:

Free Auto Quote! | Pick The Right Car.com


Am I even close to being on the right track? I know everyone is going to say "just test it and see" but since I am on an extremely limited budget right now I figured it would be a good idea to get some advice here first!

Thanks in advance! :bowdown::bowdown::bowdown:
 


First thing I thought is the domain name is shitty

When people are searching for auto quotes and see your display URL picktherightcar.com they'll think that it's a car comparison website, not insurance. This leads to lower CTR. Try to get something more relevant like freecarquotenow.com or something. Having keywords like car and insurance in the domain name will get them bolded for higher CTR.

As far as the landing page is concerned, I highly suggest you pay someone experienced to design the LP for you. I know you're on a budget, but it'll pay for itself.
 
Thanks

Thanks for the tip. The offer is actually for price quotes on the vehicles themselves, not insurance...Hence the "comparison" aspect in the name.

Plus, the actual site is comprised of a few articles and such (95% scraped content) and I already rank pretty decent in the SERPs for a few [decently-targeted] keywords. I average 50-100 unique hits per day, most from Google -- and the domain name is only about 3 weeks old!

Taking that into consideration, is the domain name still fucked?
 
landing page my thoughts

I would have to say, the creative needs work. Use odesk.com or elance.com hire someone for a few hundred bucks you should be able to get basic creative done, even using a template would be better. Now, to boost you up I have seen way worse, and I do mean way worse. I would also suggest taking out some of the text. I assume this is US traffic you are looking for, one thing about us American’s 90% of us are too lazy or ADD to read so less is more. Stick with the key words and call to action.
The Testimonials are great and they are key.

Check out this landing page I built for an e-book promotion.

AutoGuideForBuyers.com -not great I know but less text, good call to action, and basic creative that I out sourced for $100.
 
thanks

motivebrendan:

Thanks for the review and the tips! I like your landing page. I actually thought about doing something like that, but wasn't really sure how to tie it in with the offer (and have enough "good content" to please Google's QS) I must say that the page you provided was a great example -- don't worry, I won't steal your shit :D.

I guess I was approaching it a bit different. I'm actually using a modified version of the theme that's used on the main page. That way it kinda ties in with the site and may help out with SEO and organic traffic. I was also going for more of "testimonial" type page, hence the look of it.

I see what everyone is saying about the design, but like I said...I was trying a different approach, trying to "think outside of the box." I will probably end up creating an image-based landing page like the one shown above and split test the two.

As far as outsourcing... I enjoy doing this stuff myself, and I learn better with a "hands-on" approach. I'm not against outsourcing, and as I get the hang of it and start running more campaigns (and hopefully making more money) I will definitely outsource the work to better manage my time. Right now I actually enjoy learning new stuff, tweaking, rewriting, editing, etc. This is why I was asking for advice and not a recommendation for a designer :) When I do get the to point of needing to outsource, WF member MyOwnDemon will probably be getting my business.


Thanks again for the advice, keep it coming!
 
Yeah, motivebrendan's page is pretty cool.

I would say that if you're getting search engine traffic anyway, keep the text but have it below the fold, or at least below the striking visuals and hypnotic calls to action you're about to create.
 
Re:review

I agree with the others as far implementing a stronger to call to action. What you should also have since you want visitors to interact with the site, are lifestyle picture(s). (Somebody enjoying their new car, a couple in a convertible etc) You want to make the visitor comfortable with the site and they will be more likely to submit his/her zip
 
I don't do much PPC, but heres what I would do, maybe someone with more experience can confirm:

1. Move the bottom form submit/box to the top. I'd make the box the same width as the layout though, so it's obvious it's not an ad to a different website.

2. Move the top right box next to where the testimonials are now. Why tell them 4 steps are required anyway? If they enter the zip then they'll probably just finish the process. Also I'd increase the font size of the "Get your free quote in four easy steps!" text. or maybe just make the text "Free Quote in four easy steps!"

Like I said, I've only toyed around with ppc, I'm no pro. But that's what I would do.
 
Good info!

Thanks for the tips everyone...this is exactly the type of info I was hoping to get from WF, and it's greatly appreciated!

bap67:
Good tip about the "lifestyle" pics...I will add some for sure on the revised page!

RuDeDoGg:
For you not to do much PPC, you have provided the most informative tips yet! I didn't think about the bottom box looking like an ad..I will get that fixed asap.

As far as the other box, and telling them about the 4 steps...You're right, wtf was I thinking?? :rasta: Will get that fixed too.


Thanks again everyone! :bowdown:
 
Revised Landing Page

Ok, I took everyone's advice and did a different page. I think I included all the stuff that everyone recommended...

Free Auto Quote | Pick The Right Car.com

- I made it look more like a "regular" LP, not like the testimonial feel the first page had. I also removed my site's logo.

- I added a couple of "lifestyle" images.

- I kept the little bit of content (for QS and SEO purposes) but I rearranged it all. The testimonies were reformatted and moved above the fold. All the rest of the stuff was moved to the bottom of the page (along with another place to complete the action -- almost exactly like the first one the user sees on the page, so hopefully it doesn't look like an ad. Not sure if this is a good idea or not?)

- A stronger call to action...I think it's a lot stronger like this, but then again, if I knew what I was doing I wouldn't be asking for advice :xomunch:

- misc. stuff: I removed the logo, and all references to my site. I also tested the site in firefox, ie6, and ie7 and everything looks fine to me (would love someone to test in opera and safari...) the actions are all viewable (without horizontal scrolling) at 800x600 and up.

Is there anything else that you guys (and girls!) recommend?

Overall, I think the page is a lot better. I know it's not as good as some of the masters here can make, but again...this is all a learning process for me. Like a lot of you say, I'm not wasting time and money, I'm getting an education! Either way I'm almost 100% sure it will convert better than the original. I am going to start a couple of search campaigns before too long. I will post the results here if anyone is interested...

Thanks again for everything!


btw, everyone who has given me advice in this thread got +rep...your help is greatly appreciated!
 
call to action

"I must say that the page you provided was a great example -- don't worry, I won't steal your shit :D"

I like to think of it as sharing :) But call it what you will I'm just diggin' it that you and others liked it.

Keep up the good work its good to do it on your own --you feel more attached and that can lead to a better end product.
 
The next step

Ok boys and girls...Thanks for all the info you've provided (and the encouraging words in the past couple of posts) :bowdown:

I've decided to go ahead and move to the next step...starting an actual search campaign. Now, I am also pretty clueless in this aspect as well -- other than what I've read and the few little campaigns Ive done in the past, so this could be a fucking disaster. I'm not expecting any massive results as I'm only going to be using YSM at the moment (got $100 credit -- thanks WF!) After a little bit of testing (and when I get my next paycheck) I am going to move to Google as well.

If anyone actually gives a shit I will post the results of my campaigns. Don't expect anything soon though, it's going to be a few weeks I'm sure.

Thanks again for all the help!
 
I personally thought the LP was nice. much better than most of the LP's I see here that's for sure.

then again I probably saw it after a few changes you have already made on it.

edit: woah wtf where did you get all that content? some of it is obviously from other sites, but are you scraping or just cut and pasting? This is a really nice site btw. I almost didn't see the pages that were hiding.
 
mason said:
I personally thought the LP was nice. much better than most of the LP's I see here that's for sure.

then again I probably saw it after a few changes you have already made on it.

edit: woah wtf where did you get all that content? some of it is obviously from other sites, but are you scraping or just cut and pasting? This is a really nice site btw. I almost didn't see the pages that were hiding.
Click to expand...


Thanks for the kind words about the LP. As far as the content...there really isn't that much. Some of it is scraped, but mot of it was copy/paste/edit/reformat so that its not 100% dupe content. The good thing is, most of the info posted is "news-like" so from what I understand it shouldn't be punished that bad by Google for being copied. So far, I haven't encountered any problems, but the site is brand new.
 
"Pretty" doesn't matter as much as designers will have you believe it does.

I would wager your first page will out perform your second because it's not as pretty.

You should split test them and see for yourself. :)
 
i don't feel anything when reading ur landing page bro..u must understand and manipulate readers emotion...psstt..people buy according to their emotion and logic but more of emotions bro ...play with our emotion bro, put some more stuff there..the LP is simple and for me not so persuasive
 
call to action

In the most recent version here: Free Auto Quote | Pick The Right Car.com

Your call to action asks the viewer to 'submit' to you. To get down on their knees and pray for service.

Action words that are also descriptive of what you'd like the viewer to do are best. "apply now" or "get your quote"

If you have a multi-step form and are concerned your viewer will abandon or will not even start in to it because they've no idea how long it is, calls like "step 2 of 4" or "next" followed by a "One More Step" as they go through it do reasonably well.

Also consider how you might monetize those abandons. In my www.carfinancingsite.com i'm trapping useful information on page 1, the full lead on page 2 and am upselling on the thank-you page.

The AM arms-race demands you go further than maximizing click:lead conversions... there's gold in them thar abandons and exits!
 
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