New features as of today... This also works in the URL.
Available in Tags:
{gender:default} --> Replaced by Male or Female
{age:default} --> Replaced by exact age of the logged on user
{state:default} --> Replaced by name of the state or province of the residence of user.
Attention! attractive {gender:Male}s wanted in {state:your state}
In the above example, when the creative is displayed to the user, if the PoF user viewing the creative was Male from California, he will see the creative as:
Attention! attractive Males wanted in California
Things to watch out for:
1. Limit the use of replacement tags - It is important to note that the creative text sizes are limited. The use of replacement tags could result in larger text values. For example if you use tag in the following format, it would overflow making your creative look less appealing to on onlooker.
Title: Hello from {state:In your area} Attention! attractive {gender:Male}s wanted in {state:your state}
2. Default value can only include english language alphabets in both upper and lower case (a-z and A-Z), numbers 0-9, spaces, and undersore.