Pom Wonderful and Fiji Water Marketer worth $500 million

[mediasup]

Great marketing it's all about promoting good health and the flock will come to buy. They spent 20 million on Research into Pomegranate fruit. And Made Fiji water into Water marketing that focused on promoting the uniqueness and exotic nature of the water Fiji Water soon increased by 300%. edit worth $1.3 billion

http://www.newyorker.com/reporting/2008/03/31/080331fa_fact_fortini

http://www.latimesmagazine.com/2009/03/lynda-resnick-jared-diamond.html

 

[EricVonDoobie]

Thanks for the links OP. I've read about this woman before, pretty cool stuff. It's all about perception.