PPC ads to fundraising sites

SirKonstantine

SirKonstantine

Banned
Jun 15, 2011
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I don't know what to believe anymore. I was reading a local news site and an ad caught my attention. It featured a couple holding a baby. It was done in a very professional style so you could tell the person who made it has experience making ads. It was sorta like: "Help $InterestingBabyName Out" + interesting photo.

Clicking on the ad takes you to a fundraising site where you learn about the cause. It was actually a family's cancer fundraiser.

Now, are people really driving traffic to fundraising campaigns or is this some CEO Sam Lvl 2 shit?

The fundraiser specifically mentions how the family (or "family") is a local family in the area and the PPC ad was targeted to that region.

Smart either way.
 


Not even talking shit, I know a guy who is doing something exactly like this except instead of helping out dead babies it is old people.

His shit is pretty complicated though, he has a legally registered charity and buries profits in his salary + family/girlfriend's salaries.
 
Doesn't sound like you're chatting shit at all. That's exactly how it's done.

E.g. In the UK they recently introduced 'free schools' which has effectively privatised the educational system with funds filtered off via salary in exactly the way you've just described. Appropriate handle btw.
 
This is big in some sectors - Google offer non-profits a $10k/month grant on adwords.
 
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