PPC Arbitrage stats and questions

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maximus

maximus

Hard Work Is The Answer
Apr 11, 2007
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LA, Ca
I started a PPC arbitrage campaign last night. I have 1 page on mortgage (yes i know it's saturated) with about 450 words of good quality info with 3 adsense ad boxes running. The site started out with it's first 13 clicks earning $12 yesterday. Today however things changed... my stats for today as of right now are:

Clicks: 58
CTR: 25.7%
Made: $8.46
Spent: $8.97
Adwords max bid: 5 cpc

CTR is decent but the problem is that the CPC has gone down from $1 per click to now being 15 cents per click all in about 15 hours. CPC just keeps slowly decreasing. Adwords has also disabled ALL of my 1200 keywords (for search) until I bid a 10 cent minimum. My questions are:

1. Has anyone had a similar experience or know what's going on?
2. Any thoughts of suggestions on how to improve the cpc I get from adsense ads?
3. If my page has been classified by G as an MFA and I create a different page but keep it on the same domain, will my cpc's still be this low?

Any feedback would be great. Thanks.
 


Ok... Posssibly some of that traffic came from US sources before your search keywords got quality scored. International traffic varies A LOT. Some days you might get 5:1, some days you might not even break even, since the ads vary from country to country with something like 'mortgage'.

Keep at it. I find that I get a long term 2:1 profitable niche using international traffic about once every 2 weeks.

Start a new campaign and target first world countries, and see how that goes. You will probably have to raise your bids to about 10-15 cents or so. But the clicks will be worth more.

2 days isn't enough testing... arbitrage is all about testing different things over and over.
 
atleast you are getting traffic to your site

i have 224 impressions but 0 CTR :/
My ad position are in the 7-10 positions though :/ :/

might have to enable international traffic and see how that goes :o
 
There are many reasons, shit happens.

Here is what I have done to increase earnings.

1. Split test your ads. Create 3, keep the one that does the best after a hundred click. Then write 2 more if you want, repeat, repeat, repeat if you want. Do some research on how to write better ads.

2. Install google analytics, this will allow you to see where your traffic is coming from. I'm probably lucky, mine is primarily US for my single Arbi page. You can even setup conversion tracking. You can probably get some similar info from you web server logs too.

3. Install click tracking software, I use asrep, free version at the moment. Way better than adlogger.

4. Once you have all that you can figure out what ads from what countries are showing up and sometimes you can figure out a price for a certain click.

5. Use Google Adsense Preview Tool to see sample ads that will appear on your site. You can look at ads based on country with this tool. Blacklist low paying and MFA sites.

6. Use site-targeting on the most popular sites in your niche. Only target sites with Adsense above the fold.

I don't get much traffic from the keywords on the content network. I just set it a .03 for my niche and get a handful of clicks each day. I should probably do some more testing there. Majority of my traffic is site-targeted. I won't pay more that .05 per adwords click.

This stuff works but you have to put in effort. Test, tweak, test, tweak. I started my page at losing or break even at the beginning of the month. As of right now, I've spent $47 in adwords. My adsense account for this single page for this month is at $160. It works, it just take time and hard work.

Oh, and also you could try a less competitive niche.

Next project is organic traffic to my page. Should be interesting. Any ideas? :bigear:
 
Thanks illkity, you've offered some good things to try. I've since added 6 pages to the site and have them all linked up into one larger mortgage site. We'll see if that helps with anything but not changes yet. Today's stats are 13 clicks for $1.74 that's so horrible for a mortgage loan site, especially when the first 13 clicks yielded $12.00. Hopefully my QS goes up next week once G sees the site is much more than a MFA.

Organic traffic ideas -

-Political / current event stories and blogs get good clicks via netscape.
-Start SEO'ing a Christmas niche site and by that time, hopefully you'll get some SERP love.


illkity said:
Oh, and also you could try a less competitive niche.

Next project is organic traffic to my page. Should be interesting. Any ideas? :bigear:
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