PPC help- Unique Landing Pages?

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MemKaw

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Dec 10, 2008
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Hi,

I have a campaign doing good in organic search. I have read alot about PPC and want to learn it now and try it our with this campaign. I have my landing page ready but have some questions...

1) I read some where that it is good for quality score to have unique landing pages for each of your ad groups

Do you make dynamic pages for each adgroup or do you just make static pages?

2) Some says that you should have only one keyword in each adgroup for the quality score or what do you think?

thanks
 


Ok I see, yes 3-5 seems more right in my opinion too

Can this be done in dreamweaver, or do you know how?

you mean robot.txt?....yes I will......

Thanks
 
1 keyword per adgroup isn't too bad unless you're actually using adwords.com instead of having the adgroups generated somehow, or using Excel or Open Spreadsheets.

your LP should be as relevant as you can get to your adgroup. Ideally your LP IS different for each keyword but that's not feasible I think.. since you might have hundreds / thousands of adgroups.

You can have the landing page dynamically add in the keyword(s) though.
 
MemKaw said:
Hi,

I have a campaign doing good in organic search. I have read alot about PPC and want to learn it now and try it our with this campaign. I have my landing page ready but have some questions...

1) I read some where that it is good for quality score to have unique landing pages for each of your ad groups

Do you make dynamic pages for each adgroup or do you just make static pages?

2) Some says that you should have only one keyword in each adgroup for the quality score or what do you think?

thanks
Click to expand...

1)Well it is advised that your landing page is as closely related to your keywords as possible. There are affiliates that follow that strictly and actually create separate landing pages for each keyword.

Dynamic is a better choice.

2) I typically go with one keyword per ad group. Once I see which keywords are performing the best, I put my best performing keywords in the same ad group. The decent performing keywords together. And I get rid of the worse performing keywords.

* When I say best/decent/worst performing keywords, I take into account the quality score mostly. Any non-profitable keywords are obviously removed.

Keeping the great with the great, helps optimize that whole group itself, stablizing the quality score of all keywords.
 
It is totally possible to have hundreds or even thousands of unique LPs...one for each keyword if you like. The easiest way is by using PHP:

Just include this on your landing page wherever you wanna insert the keyword:

<?php echo $_GET["keyword"]; ?>
Click to expand...
Then, when you can call your LP as the destination url in your PPC ads like this:
www.example.com/your-landing-page.php?keyword=wickedfire
Click to expand...

I do this for almost all my search ppc campaigns. My LPs can then present slightly different headlines, text, image tags, alts, h1, title, etc. etc. etc. for each keyword that brought the user to it.
 
my advice is go with images and words advice and dynamically insert keywords.
tip: remember to insert them in your h1 and h2 tags (onpage seo)...

if you feel you need to create multiple landing pages do yourself a favor and run the traffic first for a day or two. you might find that the "sooper dooper" keyword list you had is actually shite and only gets a few impressions a day. then again you might have a list full of bangers. either way in the long run you'll save yourself a load of work and know what pages really need to be created/worked on.
 
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I have recently started using this for all my ppc campaigns via speed ppc once I finally got it figured out.

Heres something that worked pretty well for me as an example.

Set up your campaign with your seed kw as the name of a celeb.

Build an lp that has the seed kw as the title of the page, the h1 and h2 tags, and also pulls an image of said celeb.

I had an ad something like -

Stupid {seed}!
Are you smarter than {Seed}
Test Your IQ Now To Find out

etc etc

So they click on the super targeted ad, land on a page that is totallly relevant and targeted to the ad.

I had a database of images that i collected for my list of celebs which were of course dynamically inserted into the lp.

Across all kws (1 per ad group) I had QS of 7+ and good ctr.

I got a shit ton of clicks. The weak point of this was the offer which just would not convert.

I am going to take another run at this soon - I know it has huge potential - esp if it is combined with the other trick I just read on another thread of having the ad link to an authority site and then each kw link to dynamic lps.

One thing that maybe some of the other guys can step in with here is how far can this go?

For example -

My seed kw is Jonas Brothers

Someone clicks on my ad and lands on my lp.

Is it possible to dynamicly create little micro sites with few pages of content (wikipedia scrapped??) closely related to the seed kw, all generated on the fly?

I imagine this would create even better qs and also give the impression of an established site.

Thats were I am with this, hope it was of use.
 
1 keyword per ad group doesn't work, rather try at least 5 or more, any how affiliates create unique landing pages for each keyword.
A good example for this would be any shopping site, where there has to be unique landing page for each keyword.
:food-smiley-010:
 
Thank you for your help guys. I did it in dreamweaver and it worked out good. But I think I will not try to go with this niche in PPC. It works good on SEO, but some guys is telling me that it is to difficult to get conversions with it in PPC (registry cleaner). I want to learn PPC-->CPA so I am going to take that route and learn.
 
mediastar100 said:
For example -

My seed kw is Jonas Brothers

Someone clicks on my ad and lands on my lp.

Is it possible to dynamicly create little micro sites with few pages of content (wikipedia scrapped??) closely related to the seed kw, all generated on the fly?

I imagine this would create even better qs and also give the impression of an established site.

Thats were I am with this, hope it was of use.
Click to expand...

I use Lp Gen to do exactly what you are describing.

LPGen | Landing Page Generator


Jake
 
Why would you pay $599 whenever a few lines of code can do the same thing??

Trust me i am no means a code guy but this stuff is learnable. Do It!!!!

But cheers for the heads up anyway :)
 
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