Ppc



Totally get you when I first touched ppc, I was just burning budget. Start small with one campaign, test different keywords, and tweak constantly.
 
Totally get you when I first touched ppc, I was just burning budget. Start small with one campaign, test different keywords, and tweak constantly.
Been there! PPC is such a different beast when you're just starting out. I remember setting up my first campaign thinking I’d nailed it… and then watching it bleed cash with no return. What helped me was narrowing my focus—running one tightly targeted ad group, using exact match keywords, and writing copy that speaks directly to the customer’s intent. Once I started tracking conversions properly and using negative keywords, things turned around fast. Now it’s one of my strongest channels, but yeah, the learning curve is steep.