Hey guys,
I've been trying out PPV marketing for a few months now and still cannot seem to earn a consistent profit. I'm going to outline how I've set up my most recent campaign and maybe you can help shed some light on why I'm still failing with this.
Basically I'm trying to sell credit reports on PPV (TrafficVance) using a job angle. This is how it's structured:
TARGETS
I chose about 50 popular job hunting websites where people can search for and browse different jobs that are available, like snagajob.com and simplyhired.com.
LANDING PAGES
My sales angle is that job hunters should check their credit reports before applying for jobs because employers will also look at that information. I started by testing 2 landing pages with different styles and headlines. The two headlines are:
A - How a 1-Minute Credit Check Can Help You Get a Job
B - JOB HUNTERS! Will You Make This Common Mistake?
You can see the LPs I'm testing here:
How A 1-Minute Credit Check Can Help You GET A JOB!
JOB HUNTERS! Will You Make This Common Mistake?
OFFERS
I'm splitting traffic between the top 3 credit report offers according to the network I'm running this on.
RESULTS
During the first $50 test, the CTR for each landing page was around 3% which resulted in approx. $0.60 clicks. I got 5 conversions for a total revenue of $125.00, or 150% ROI. Needless to say I was thrilled and looking forward to having a profitable campaign.
I spent an additional $100 on this campaign to get more data and start optimizing, but I had ZERO conversions even though I sent around 150 clicks to the offers.
So now I'm confused. Did the offers stop converting, or was I just lucky at the beginning with a shitty campaign? I'm not sure where to go from here and would really appreciate some advice.
I've been trying out PPV marketing for a few months now and still cannot seem to earn a consistent profit. I'm going to outline how I've set up my most recent campaign and maybe you can help shed some light on why I'm still failing with this.
Basically I'm trying to sell credit reports on PPV (TrafficVance) using a job angle. This is how it's structured:
TARGETS
I chose about 50 popular job hunting websites where people can search for and browse different jobs that are available, like snagajob.com and simplyhired.com.
LANDING PAGES
My sales angle is that job hunters should check their credit reports before applying for jobs because employers will also look at that information. I started by testing 2 landing pages with different styles and headlines. The two headlines are:
A - How a 1-Minute Credit Check Can Help You Get a Job
B - JOB HUNTERS! Will You Make This Common Mistake?
You can see the LPs I'm testing here:
How A 1-Minute Credit Check Can Help You GET A JOB!
JOB HUNTERS! Will You Make This Common Mistake?
OFFERS
I'm splitting traffic between the top 3 credit report offers according to the network I'm running this on.
RESULTS
During the first $50 test, the CTR for each landing page was around 3% which resulted in approx. $0.60 clicks. I got 5 conversions for a total revenue of $125.00, or 150% ROI. Needless to say I was thrilled and looking forward to having a profitable campaign.
I spent an additional $100 on this campaign to get more data and start optimizing, but I had ZERO conversions even though I sent around 150 clicks to the offers.
So now I'm confused. Did the offers stop converting, or was I just lucky at the beginning with a shitty campaign? I'm not sure where to go from here and would really appreciate some advice.