Nicely designed site, looks very clean, the written articles aren't bad either. Site seems fairly new (I couldn't find any articles prior to Feb) so am interested to see where this site will be this time next year, once it's been through a few updates (PR, algorithm etc).
If the content remains high quality and they can build a small community of people who will comment on the articles and share them (hint hint - because at this stage none of the articles have comments, which looks a little "odd"), I think it'll be a really nice long term investment.