For a new site do you recommend we use brand keywords (Homepage, Homepage.com) and a raw url? Or is it safe to go ahead and use some of my SEO keywords as anchors?
Hi! I have added our default method of linking in the OP so that everyone can see it. What we recommend is:
One "naked" URL (i.e. hxxp://www.BlueWidgets.com)
One "branded" URL (i.e. BlueWidgets.com or wxw.BlueWidgets.com)
One "main keyword" for the release (i.e. Blue Widget Summer Sale, New Blue Widget Design, etc.)
Unless you specify otherwise, this is what we will use. Personally I've seen no issues with using actual keywords in the release as the sites that link back aren't some spammed-to-death blogs with 9483749283 OBLs, but mostly legitimate news outlets and television stations.
(Tuesday 2 of 2)