Right now I'm using adcenter for one of my first campaigns, I'm getting tons of impressions a day but only around 40 clicks. My max cpc is set at .45 and my average position is around 8. Only 1 conversion so far. I changed my landing page to include a sales video that is around 20 minutes long but after checking analytics, the users are only staying for around 4 minutes. What kind of suggestions do you guys have to improve conversions? Any help is appreciated.
Question about improving conversions
- Thread starter quidproquo
- Start date
Would around 500 clicks be a better test? I'm working on a limited budget, the less I have to spend the better. Thanks for the input.
shorter video imho
dont want to lose their attention by taking to long to sell it y0
Plus what the others said too ;P
dont want to lose their attention by taking to long to sell it y0
Plus what the others said too ;P
This is your problem...and why you aren't getting any volume. Bid high enough to get into position 3-ish and figure out which ad-->lander combo wins (this will be your control moving forward)
Once you figure out an ad--lander combo... start decreasing your bids. If you are bidding $0.87 and MSN is charging you $0.71/per click, then decrease your bids to $0.71. You can work your CPC all the way down to like $0.30 - $0.50-ish if you do this. There is a sweet spot. Lower your bids until your position drops ALOT
Thanks for the advice Garrett. Have any of you noticed that only specific days get conversions? On my first campaign, Sunday was the only day I would get a conversion. This campaign Fridays are the only time I see a conversion. This could just be a coincidence but I would to know what you guys have seen.
you notice that more when you have a campaign running for a long time (then you can start dayparting). If it's a small campaign that you just started, then chances are it's just a matter of randomness.