Question about increasing my Quality Score

[Possibility]

I've been making single page landing pages for affiliate offers through Copeac, but my CPC keeps increasing because, i'm guessing, my QS sucks because the sole purpose of my page is so sell a product. So I read Jon's article about PPC marketing, most specifically his piece on increasing your QS. What I was thinking of doing:

1: I am making a landing page to promote a campaign on Copeac selling ink cartridges. If I were to add an article to this mini site that explained to users how to change an ink cartridge, an article on how to conserve ink, and an article on recycling ink cartridges, would this take my site in the eyes of google/msn from solely trying to sell something to providing information first, thus increasing my QS and dropping my CPC? Also, I plan to link to this site from a couple other of my sites.

2: Would it be better to focus on just one brand of ink and create a site for each of the major brands?

 

[Drake]

Quality score is mostly about your keyword, the ad you run, and the exact page it goes to. Google doesnt really have time to look at all pages that people want to advertise althought they may screen some.

Read here or at other forums more about changing those three things to improve QS. Also break keyowrds into there own section so you can change the ad making it keyword rich. 12 of my keywords last week wanted $7 a click. Seperated them and got it down to $.12

1 Good idea but mostly for SEO and visitor time. Sounds like you could bang those out or get some PLR articles.

Good Luck

 

[blervin]

Google doesnt really have time to look at all pages that people want to advertise althought they may screen some.

You're fucking kidding right?

Do you even look at your fucking logs? If you did, you'd see this little monkey that calls himself AdsBot-Google. I have campaigns with 25,000+ keywords and they visit *every fucking page* Maybe not in the first two minutes, but eventually.

 

[parushing]

I am also really interested in this subject as well. I have recently taken over internet marketing for an automotive dealer and was given a healthy PPC budget. 5K a month. However I am finding that when I even bid on the dealer name my qs requires me to raise my bids?

I have been running the ads for specific vehicles in inventory showing the dealer home page as the display url and a vehicle specific landing page in that same domain and an autotrader LP to test which gets better response. However QS has me bidding over $1 for the dealer name? Even when the display url and lp url is dealername.com Go figure.

Any pointers would be great.

Paul

 

[cashflowrusty]

The sites "theme" is big in Google's eyes when it comes to your QS, from what I have seen. I have a site that is a new .info, never registered before, but a single theme (like I'm gonna tell it) and I get $0.01 clicks. Other sites that are more loose in their content don't.

 

[Drake]

You're fucking kidding right?

Do you even look at your fucking logs? If you did, you'd see this little monkey that calls himself AdsBot-Google. I have campaigns with 25,000+ keywords and they visit *every fucking page* Maybe not in the first two minutes, but eventually.

No I am not kidding, I mean look like a human with eyes, not a bot. Are they looking off the landingpage with the bots? THeming out the site with the bots? DOesnt seem to happen in my observations. Sure if you have 25,000 pages they hit them all but if you submit one of 25,000 do they spider out the rest to check quality score?

 

[BeefyChong]

Suppose I have a landing page at http://www.mydomain.com/mylandingpage.html but I don't have any content at http://www.mydomain.com (or at least no relevant content), can it affect my QS?

 

[Aveligand]

Suppose I have a landing page at http://www.mydomain.com/mylandingpage.html but I don't have any content at http://www.mydomain.com (or at least no relevant content), can it affect my QS?

Nope. You should be fine.

Quite a number of people doing arbitrage load tens, if not hundreds of subfolders onto a single generic domain and by all accounts they seem to be doing fine.

 

[Possibility]

Ok, one more question...

I have a domain name, bakemedia.net, that I use for all of my affiliate campaigns. The set up is something like bakemedia.net/offer/product-item.html. Now, would my QS be for each offer page, or just one QS for the top-level domain? I'm building a new offer around selling inkjets, which I will be adding real content to to try to beef up my QS, and I don't want my other sell-only landing pages in different directories of my site to bring down my QS for my new offer page.

edit: or is this the same situation that BeefyChong has?

 

[Kyle]

Quality score is mostly about your keyword, the ad you run, and the exact page it goes to. Google doesnt really have time to look at all pages that people want to advertise althought they may screen some.

Read here or at other forums more about changing those three things to improve QS. Also break keyowrds into there own section so you can change the ad making it keyword rich. 12 of my keywords last week wanted $7 a click. Seperated them and got it down to $.12

1 Good idea but mostly for SEO and visitor time. Sounds like you could bang those out or get some PLR articles.

Good Luck

Not entirely true Drake. Additional pages like sitemap, privacy policy, terms of use, contact, etc appear to help QS. This is all in line with Google pushing out blatant single-page landing pages - the way forward is mini-sites as a lot of marketers have blogged about.

Here's an article from Kieron on that exact subject:

Google AdWords Landing Pages - how to build a page that won't get banned, with examples | Affiliate Marketing Blog from UK Offer Media