question about misspelled EMDs

L

lose lose win

gnothi seauton
Aug 3, 2011
999
15
0
I found an EMD that gets 60k local exact. It is a misspelling of the term that is actually being searched for. For example: If the kw was "blockbuster", then my domain would be "blockbuste.com". And blockbuste gets 60k searches.

Now I realize that all the traffic will be redirected to the proper spelling of block buster.. my question is: What if you built an authority site with blockbuste? At a certain point, would google recognize some of those 60K might actually be looking for the misspelled version? And therefore your completely unrelated site could take advantage of the already existent traffic?

The domain i'm looking at is much better than "blockbuste" though.. The misspelled term makes sense and is actually an animal, so it wouldn't look as if I was trying to ride on the coat tails of "blockbuster"- there legitimately is a decent amount of brandability in the domain.

Does that make any fucking sense to anyone lol?
 


Back in the days the misspellings were a great loophole but now I don't think so. You would only get traffic if the people wouldn't click show results for ... I wouldn't go after me. My 2 cents
 
I wouldn't risk it if you want your site to last long term... if you are sure you can bank a lot in that short amount of time you can sneak past the radars then you could consider doing it..
 
If it's getting that much exact search traffic don't underestimate the amount of visitors you might get from people actually typing it into their browser bar.

For the cost of a domain, you could figure it out pretty quickly.
 
my main question is, if i built "blockbuste" into an authority site of it's own.. at what point would goog stop redirecting the misspelling? It seems as if your misspelling became a popular term of it's own, then G would have to acknowledge that those blockbuste searches were actually looking for blockbuste, not blockbuster. Is there not a threshold where G "acknowledges" a term as a brand?... even if its a misspelling of another term??
 
Google actually does not redirect to the domain with correct spelling. It just give an option 'did you mean' followed by error free word.

To become an authority site, you have to put in huge efforts, also it requires good time.

I am afraid if you would get frustrate with not so good performance with your domain and stop working on it.
 
C.Rebecca said:
Google actually does not redirect to the domain with correct spelling. It just give an option 'did you mean' followed by error free word.

To become an authority site, you have to put in huge efforts, also it requires good time.

I am afraid if you would get frustrate with not so good performance with your domain and stop working on it.
Click to expand...

I have experienced situations where Google actually shows results for the proper spelling and then asks "show results for misspelling instead?" In this case the bias is strong.

Given recent algorithm updates, your authority site would not only need to develop its own authority, for some yet to be determined topic, you would also have to keep the attention of the misdirected "proper spelling" users in order to keep your bounce rate and page views in line.

Good luck if you want to try it, but if you have limited resources your efforts would be more productive directed to a more certain project.
 
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