Question about POF and conversion rates

S

Sirakoz

New member
May 23, 2011
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Hey,

I recently started running some dating campaigns on plenty of fish (CPA offers), and I'm seeing conversion rates between 2% and 3%.

I'm under the impression that this is very low, and I could possibly make it higher.

As an example, I have campaign w/ an average of 0.136% CTR that ends up with a 2.2% conversion rate. I am direct-linking to the CPA offer.

I thought that maybe creating a landing page would up the conversion rate, but I am not sure how I would do that considering the offer is for a free registration on a dating website.

Any advice concerning this?

Thanks.
 


What I gave was just an example. I have had similar conversion rates for 4 offers, with one of the being "one of the most profitable" offers on POF according to my AM...
 
General word of advice for everyone, POF prohibits marketing of free dating sites. It's competition for them obviously. Your campaign will be shutdown so don't waste your monies.
 
@ Tomfang I wouldn't go around passing that advice along POF does in fact allow promotion of dating offers. I would take it your not in that verticle? To the question above if your seeing conversion then that mean you have a could be winner on your hands. Try optimizing your campaign to drive higher CTR and see if that boosts your conversions and if that also try implementing an LP in the mix.
 
blillard said:
@ Tomfang I wouldn't go around passing that advice along POF does in fact allow promotion of dating offers. I would take it your not in that verticle? To the question above if your seeing conversion then that mean you have a could be winner on your hands. Try optimizing your campaign to drive higher CTR and see if that boosts your conversions and if that also try implementing an LP in the mix.
Click to expand...

Please read my post carefully. POF does not allow the promotion of FREE dating sites. Check out my site if you want to know whether I'm in the vertical.

-Tom
 
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